PENGARUH STORE IMAGE TERHADAP STORE LOYALTY MELALUI STORE SATISFACTION DALAM KEGIATAN BELANJA KONSUMEN

MANAJERIAL ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
MIFTACHUR ROCHMAH
Keyword(s):  
Path Analysis ◽  
Calculation Result ◽  
Store Image ◽  
Store Loyalty ◽  
Buying In

This research check to regarding influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Responder the checked is consumer visited and consumer buying in shop SHAFA.Intention of this research is to know influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Hypothesis which is researcher formulate in this research is store image to store loyalty and store satisfaction by parsial.Analytical tool that is used to use path analysis with the help spss/.windows.v.15. The calculation result shows that three variables included in the analysis have influence significant to store loyalty by store satisfaction in consumen acitivity.This conculsion is based on the results calculation which shows the results calculated t perhitungan > t table. Results analysis path Y2 = 0,043 + 0,215X1 and Y1 = 0,111 + 0,872 X1 + 0,119 Y2 + 0,678 X1Y2. This shows that store image work partially have influence to store loyalty by store satisfaction.

scholarly journals Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

2020 ◽  
Vol 35 (1) ◽  
pp. 34 ◽  
Author(s):  
Akram Harmoni Wiardi ◽  
Effed Darta Hadi ◽  
Herry Novrianda
Keyword(s):  
Customer Satisfaction ◽  
Indirect Effect ◽  
Switching Costs ◽  
Perceived Value ◽  
Primary Data ◽  
Survey Method ◽  
Store Image ◽  
Store Loyalty ◽  
Behavioral Loyalty ◽  
The Relationship

<p>The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loyalty. We operate survey method to gather primary data. The focus of the research is to examine the effect of perceived value, store image, and customer satisfaction on store loyalty. The results indicate that customer who perceive low perception of procedural switching costs and high perception of procedural switching costs experienced different perception in their perceived value on customer satisfaction, perceived value on loyalty, and store image on customer satisfaction. The results shows that the perceived value, store image, and customer satisfaction has a positive and significant relationship of store loyalty in the different perception of procedural switching costs. Furthermore, procedural switching costs play a significant role in moderating the relationship between customer satisfaction and store loyalty. There was an indirect effect in the relationship between perceived value and store loyalty, which was mediated by customer satisfaction. The indirect effect of the relationship between store image and store loyalty was also proven to be mediated by the customer satisfaction.</p>

scholarly journals STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

2015 ◽  
Vol 14 (2) ◽  
Author(s):  
Rossyta Dewi ◽  
Dudi Anandya Anandya
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Store Image ◽  
Store Loyalty ◽  
Repurchase Intention ◽  
Online Retailing ◽  
Online Store ◽  
Hedonic Value ◽  
Modelling Method ◽  
Utilitarian Value

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image.

scholarly journals STORE IMAGE DAN STORE LOYALTY TERHADAP KEPUASAN KONSUMEN RJ JUNIOR

PERFORMA ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 160-165
Author(s):  
Fernadya Sinatrya
Keyword(s):  
Store Image ◽  
Store Loyalty

RJ Junior merupakan salah satu perusahaan yang bergerak dalam bidang ritel yang berbasis pada elektronik dan listrik, RJ Junior telah berdiri sejak agustus tahun 2000 di Trenggalek, Jawa Timur. Tidak menutup kemungkinan jika RJ Junior memiliki masalah mengenai kepuasan konsumen, setiap harinya banyak konsumen baru maupun konsumen yang sudah loyal berbelanja di RJ Junior. Masalah ini disebabkan karena store image dari RJ Junior belum cukup kuat menurut konsumen sehingga konsumen kurang puas dengan RJ Junior. Store Loyalty yang dimiliki juga kurang baik oleh sebab itu tidak sedikit konsumen yang ragu untuk loyal terhadap RJ Junior. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh Store Image dan Store Loyalty terhadap Kepuasan Konsumen RJ Junior. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulandata yaitu angket. Populasi dari penelitian ini yaitu seluruh konsumen yang telah melakukan pembelian pada bulan februari 2019 dan di ambil pengumpulan data pada April 2019 dengan responden sebanyak 364. Teknik analisis data yang digunakan yaitu regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Store Image dan Store Loyalty secara positif berpengaruh signifikan terhadap Kepuasan Konsumen RJ Junior. Kata kunci: Store Image, Store Loyalty, Kepuasan Konsumen

scholarly journals PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TEHADAP KINERJA PEGAWAI PADA HOTEL NON BINTANG DI BANDUNG

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Imas Komariyah
Keyword(s):  
Transformational Leadership ◽  
Organizational Culture ◽  
Path Analysis ◽  
Indirect Effect ◽  
Calculation Result ◽  
Random Sampling ◽  
Employee Performance ◽  
Stratified Random Sampling ◽  
Methods Of Analysis

This study aimed to analyze the effect of transformational leadership, organizational culture toward employee performance. Sampling in this study using a Stratified Random Sampling and the size of 92 respondents, methods of analysis use path Analysis. The results showed that based on the preception of respondents, the overall variable transformotional leadership in the category quite well toward good, look that variable tranformational leadership (X1) has a direct amount to 13,62%, indirect effect throught its realtionship culture organization (X2) amount to 11,30, and total the effect 24,92%. Culture organitation has a direct amount to 29,38%, indirect effect throught its relationship tranformational leadership 11,30% and total the effect 40,68%. The coefecient of determination calculation result is equal to 65,59%. The result of reseach concludes that there are partially and stimultaneously significanteffect of transformational leadership variable, organizational culture toward employee performance.

scholarly journals Relationships among Store Image and Store Loyalty in Slovenia

2015 ◽  
Vol 61 (6) ◽  
pp. 28-37 ◽  
Author(s):  
Miran Grah ◽  
Polona Tominc
Keyword(s):  
Gender Differences ◽  
Positive Affect ◽  
Future Research ◽  
Store Image ◽  
Store Loyalty ◽  
Important Conclusion ◽  
Survival And Development

Abstract Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.

Cross-over effects of corporate reputation and store image: role of knowledge and involvement

2019 ◽  
Vol 57 (11) ◽  
pp. 3096-3111 ◽  
Author(s):  
Chung-Yu Wang
Keyword(s):  
Prior Knowledge ◽  
Corporate Reputation ◽  
Design Methodology ◽  
Sampling Technique ◽  
Store Image ◽  
Store Loyalty ◽  
Content Type ◽  
Empirical Results ◽  
Survey Sample

Purpose The purpose of this paper is to analyze how store loyalty forms corporate reputation and store image conditional on prior knowledge and involvement in retailing services. Design/methodology/approach A convenient sampling technique was employed, in which student interviewers approached customers as they exited the Carrefour stores with a skip interval of 3. The final survey sample comprised 220 respondents. Findings Empirical results confirm that corporate reputation influences store image and corporate reputation and store image affect store loyalty. In addition, shopper characteristics (i.e. involvement and knowledge) positively moderate the relationships between corporate reputation and store image and store loyalty. Originality/value This study goes beyond store loyalty to demonstrate that the cross-over effects between corporate reputation and store image and the moderators of prior knowledge and involvement significantly influence the relationships between corporate reputation and store image and store loyalty.

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