The influence of servicescape at a Jeju ecotourism theme park on visit satisfaction and revisit intention of Chinese tourists

PurposeThis paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication.Design/methodology/approachAn online survey was conducted to collect data from 614 adult Chinese tourists, who have overseas travel experiences. Then, the Statistics Package for the Social Sciences (SPSS) and the structural equation modelling (SEM) were employed for data analysis.FindingsThe findings confirm that cultural intelligence has significant positive impacts on tourist satisfaction, revisit intention and electronic word-of-mouth (eWOM) communication. Additionally, tourist satisfaction significantly affects tourist eWOM communication.Originality/valueThis study provides theoretical and practical contributions regarding the effects of tourist cultural intelligence, especially on tourist post-travel evaluation and behavioural intention, which has been merely investigated in extant tourism research.

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The Effect of Chinese Tourists' Cultural Familiarity on Tourists' Satisfaction and Revisit Intention: Mediating Effect of Destination Image

Northeast Asia Tourism Research ◽

10.35173/natr.16.1.9 ◽

2020 ◽

Vol 16 (1) ◽

pp. 195-218

Author(s):

Jiaheng Zeng ◽

Kyu-Hwan Choi

Keyword(s):

Mediating Effect ◽

Destination Image ◽

Revisit Intention ◽

Chinese Tourists

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The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea

Journal of Destination Marketing & Management ◽

10.1016/j.jdmm.2017.11.006 ◽

2018 ◽

Vol 9 ◽

pp. 104-111 ◽

Cited By ~ 27

Author(s):

Fangxuan Li ◽

Jun Wen ◽

Tianyu Ying

Keyword(s):

Exploratory Study ◽

North Korea ◽

Destination Image ◽

Revisit Intention ◽

Chinese Tourists

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A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention

Journal of Hospitality & Tourism Research ◽

10.1177/1096348014563396 ◽

2014 ◽

Vol 42 (1) ◽

pp. 26-73 ◽

Cited By ~ 87

Author(s):

Hung-Che Wu ◽

Meng-Yu Li ◽

Tao Li

Keyword(s):

Physical Environment ◽

Theme Park ◽

Environment Quality ◽

Revisit Intention ◽

Proposed Model ◽

Primary Dimension ◽

Experiential Value ◽

Experiential Quality ◽

Model Fits

This study aims at identifying the dimensions of experiential quality and investigating the interrelationships among experiential quality, experiential value, experiential satisfaction, theme park image, and revisit intention perceived by theme park visitors. Analysis of data from 424 visitors in Janfusan Fancyworld of Taiwan indicates that the proposed model fits the data well. The results reveal that there are 4 primary dimensions and 11 subdimensions of experiential quality perceived by theme park visitors. In addition, the results indicate that physical environment quality is identified as the most primary dimension of experiential quality perceived by theme park visitors.

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Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-05-2021-0346 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Shaohua Yang ◽

Salmi Mohd Mohd Isa ◽

T. Ramayah ◽

Jun Wen ◽

Edmund Goh

Keyword(s):

New Zealand ◽

Destination Image ◽

Extended Model ◽

Male And Female ◽

Content Type ◽

Multigroup Analysis ◽

Revisit Intention ◽

Chinese Tourists ◽

Positive Direct ◽

Practical Implications

PurposeThis study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.Design/methodology/approachSurveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.FindingsOur results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.Practical implicationsThe practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.Originality/valueThis paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

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