The Effect of Chinese Tourists' Cultural Familiarity on Tourists' Satisfaction and Revisit Intention: Mediating Effect of Destination Image

2020 ◽  
Vol 16 (1) ◽  
pp. 195-218
Author(s):  
Jiaheng Zeng ◽  
Kyu-Hwan Choi
Keyword(s):  
Mediating Effect ◽  
Destination Image ◽  
Revisit Intention ◽  
Chinese Tourists

scholarly journals Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Mohd Isa ◽  
T. Ramayah ◽  
Jun Wen ◽  
Edmund Goh
Keyword(s):  
New Zealand ◽  
Destination Image ◽  
Extended Model ◽  
Male And Female ◽  
Content Type ◽  
Multigroup Analysis ◽  
Revisit Intention ◽  
Chinese Tourists ◽  
Positive Direct ◽  
Practical Implications

PurposeThis study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.Design/methodology/approachSurveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.FindingsOur results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.Practical implicationsThe practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.Originality/valueThis paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.

The role of perceived fit in the destination choice

2020 ◽  
Author(s):  
Dewi Tojib ◽  
Yelena Tsarenko ◽  
Ting Hin Ho ◽  
Geetu Tuteja ◽  
Sri Rahayu
Keyword(s):  
Local Community ◽  
Experimental Studies ◽  
Mediating Effect ◽  
Destination Image ◽  
Destination Choice ◽  
Perceived Fit ◽  
Tourist Destinations ◽  
New Destination ◽  
Travel Motivations ◽  
Perceived Attractiveness

As tourism has significant economic and employment impacts, many countries promote new tourist destinations. However, few researchers have examined the mechanisms that influence tourists’ decisions to visit these newly-offered destinations, particularly those not yet in tourists’ evoked set. Drawing upon the push-pull framework and perceived fit theory, this research fills this gap by means of two experimental studies. Study 1 findings show that high perceived fit between travel motivations and destination image positively influences the intention to choose the new destination, and this effect is mediated by the perceived attractiveness of the destination. The findings from Study 2 indicate that the support of the destination community plays a moderating role in this mediating effect. In particular, the perceived attractiveness of the new destination is stronger and leads to the choosing intention only when the local community shows substantial support for the tourism development. Theoretically, perceived fit theory is applied in this research to better understand how the interplay between push and pull factors can explain tourist destination choice. Managerially, the findings can be used by destination marketers to implement effective support strategies when promoting newly-launched tourist destinations.

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