The Effect of Chinese Tourists' Lifestyle on Destination Attraction Attributes, Satisfaction, and Revisit Intention

2019 ◽  
Vol 19 (2) ◽  
pp. 129-144
Author(s):  
Yeo Wang ◽  
Kyu-Hwan Choi
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunen Zhang ◽  
Wei Shao ◽  
Park Thaichon

PurposeThis paper aims to investigate whether cultural intelligence will influence Chinese tourists’ travel satisfaction, revisit intention and word-of-mouth communication.Design/methodology/approachAn online survey was conducted to collect data from 614 adult Chinese tourists, who have overseas travel experiences. Then, the Statistics Package for the Social Sciences (SPSS) and the structural equation modelling (SEM) were employed for data analysis.FindingsThe findings confirm that cultural intelligence has significant positive impacts on tourist satisfaction, revisit intention and electronic word-of-mouth (eWOM) communication. Additionally, tourist satisfaction significantly affects tourist eWOM communication.Originality/valueThis study provides theoretical and practical contributions regarding the effects of tourist cultural intelligence, especially on tourist post-travel evaluation and behavioural intention, which has been merely investigated in extant tourism research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Mohd Isa ◽  
T. Ramayah ◽  
Jun Wen ◽  
Edmund Goh

PurposeThis study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender.Design/methodology/approachSurveys were conducted with 645 Chinese tourists visiting New Zealand. Partial least squares structural equation modelling (PLS-SEM) was performed to estimate linkages between destination image, destination personality, self-congruity and revisit intention. To compare effects on revisit intention across male and female Chinese tourists, PLS-Henseler's multigroup analysis and PLS-permutation test were conducted to analyse gender as a moderator in the proposed framework.FindingsOur results revealed positive direct effects among destination image, destination personality, self-congruity and revisit intention. Our findings indicated a highly significant difference in the effects of destination personality on ideal self-congruity across male and female Chinese tourists. The association between destination image and self-congruity identified through this model represents a crucial contribution to the tourism literature. This study also enriches tourism research by comparing male and female Chinese tourists' intentions to revisit New Zealand, having identified crucial heterogeneity within female tourists.Practical implicationsThe practical implications from our research can improve destination marketing organization (DMO) officials' awareness of one-time and repeat Chinese tourists' experiences, which strongly trigger subsequent visits.Originality/valueThis paper is the first to examine the direct correlations among destination image, destination personality, self-congruity and revisit intention by considering whether gender might moderate these factors. Our study innovatively adopted PLS-SEM along with several advanced analytical approaches, such as multigroup analysis (MGA) of women and men, to examine our research model.


2018 ◽  
Vol 14 (3) ◽  
pp. 296-309 ◽  
Author(s):  
Sunny Sun ◽  
Rob Law ◽  
Davis Ka Chio Fong

2021 ◽  
Vol 251 ◽  
pp. 01012
Author(s):  
Yan-ping Shi

Revisiting tourists can bring great benefits to the tourism industry, which has attracted the attention of scholars, but few scholars have studied the consumer affinity as the influence factor of the revisit intention. This study constructs the relationship model between consumer affinity and revisit intention, and uses questionnaire method to collect data and apply multi-layer regression analysis to process data. The study found that cultural affinity and people affinity have a significant positive impact on short-term revisit intention, cultural affinity has a significant positive impact on mid-term revisit intention, landscape affinity and people affinity have a significant positive impact on long-term re-visiting intentions. The conclusion of this paper has some practical guiding significance for outbound tourism propaganda, and some practical guiding significance for Thailand, to improve the trip of Chinese tourists.


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