The structural relationship among perceived value, attitude, and ecotourism intention of eco-tourists -Using the VAB (Value-attitude-behavior) model -

2019 ◽  
Vol 33 (1) ◽  
pp. 157-171
Author(s):  
Mi-Seon Choi ◽  
Min-Jae Oh
Keyword(s):  
Perceived Value ◽  
Structural Relationship ◽  
Behavior Model ◽  
Attitude Behavior

The Transfer from a Major Sport Event to a Sponsoring Brand

2014 ◽  
pp. 960-982
Author(s):  
Cristina Aragonés-Jericó
Keyword(s):  
Perceived Value ◽  
Global Model ◽  
Behavior Model ◽  
Sport Event ◽  
Sport Sponsorship ◽  
Tourist Behavior ◽  
Sports Sponsorship

The aim of the chapter is to analyze how sport visitors transferred perceived value and experience of the event to the sponsoring brand. Therefore, based on tourist behavior model and theories of sport sponsorship, a global model of sponsorship in major sport event whose axis is based on the models applied to transfer value and experience arises. Furthermore, the model includes the backgrounds that determine the behavior of visitors towards the sport event and the effects derived from the attendance to the event and the sports sponsorship action. Results show that perceived value is not transferred; however, the experience of the event is indeed transferred to the sponsoring brand. Additionally, the effect of experience on the perceived value is observed and can confirm the motivation, identification, and involvement as backgrounds of the model, together with all the proposed effects.

Sign in / Sign up

Export Citation Format

Share Document