Seasonality of cruise ship activityin neighboring regions

The continuous growth of the cruise industry has brought with it a series of threats. Among them is the management of the seasonality of cruise activity in order to address its negative effects. This study examines the monthly cruise passenger movement distribution among a group of harbors located in the northeast sector of the Atlantic Ocean and the Baltic Sea with the aim of determining the existence of seasonality patterns in cruise traffic and their relationship between different regions. A database of cruise passenger movements during the period from 2007 to 2019 among 24 harbors forms the backbone of the empirical analysis. First, the seasonal variation index of each harbor was calculated to determine the seasonality pattern. Second, a cluster analysis was performed to classify harbors into clusters with analogous seasonality patterns. The results reveal that seasonality of cruise activity in a consolidated region is explained by own factors of the region, but also by an induced seasonality imported from neighboring cruise regions.

Omicron variant threatens Caribbean tourism recovery

Significance The move -- a response to the Omicron variant -- comes just weeks after the country reopened fully to international tourists. With tourism across much of the Caribbean having only recently started to rebound, Omicron’s emergence poses a major threat to island economies, and could stifle recovery before it has even really begun. Impacts Investment in tourism projects may pause while investors evaluate the potential impacts of Omicron. Businesses that survived 2020 lockdowns may struggle to endure another disrupted high season. Domestic tourism within source markets such as the United States may increase if people are deterred from visiting the Caribbean. The cruise industry may be particularly vulnerable, with cases among passengers causing sailings or port visits to be cancelled.

How COVID-19 Changed the Culture of Work

The COVID-19 pandemic created a historic disruption to contemporary society including how, where, and when we work. Given the ubiquity of human capital, most if not every society was crippled by the displacement of the workforce with historic impacts on productivity; GDP in the UK will be at its lowest in 300 years, requiring the largest peacetime debt accumulation in history. Stimulus packages occurred in many countries as a result of the inability to access the workplace, particularly school, restaurant, or travel. Airline travel in the US fell by a precipitous 93% at its nadir, the cruise industry collapsed, and trans-national crossing all but ceased to exist. Along with the freeze in people movement, supply chains were disrupted including components necessary for both treatment and vaccination. The shrinkage of the world we had grown up with became the catalyst for the first pandemic in a century.

Structural and Logical Model of Transport Maritime Functioning Based on Modeling Information Technology

The article presents the sectoral structure of cruise (maritime) tourism and identifies the factors influencing the level of demand and supply of cruise tourism products. The sources of the influence of the cruise industry on the economic growth of the state and the welfare of its citizens are also considered. On the basis of specific features of cruise tourism functioning and the peculiarities of creating a cruise tourism product, a model of the functioning of a cruise (maritime) tourism complex has been built. Representation of the relationship of tourist needs according to the hierarchy of needs and a species classification of cruise tourism and the industries involved in its development is also given. The model of indicators and the structural components described are built in an environment of geoinformation modeling.

Key Factors Driving the Demand for Cruising and Challenges Facing the Cruise Industry in the Future

Cruises were the fastest growing sector in the travel industry. The rapid growth in demand was created originally by demand from North America, more recently Europe, and finally the rest of the world, China and Australia in particular. One of the main reasons for the rapid development and growth in popularity of cruises is that the cruise lines were successfully adapting to new travel trends delivering cruise ships with facilities and experiences tailored to the needs of travellers from all market segments. The corona crisis hit the cruise industry heavily and disrupted all plans, schedules and forecasts. This paper aims to analyze which factors were driving the demand for cruising on the world's leading source markets and the challenges facing the industry in a post-pandemic world. The findings show that the rapid growth in demand of cruise tourism was due to several factors, including the long-term growth in consumers’ disposable income, the adaptation of products to the requirements of new source markets and different market segments, more cruise capacity in new regions, and the development of national cruise brands.

The Relationship between Crowding and Perceived Health Risk in the COVID-19 Era

The current COVID-19 pandemic, and the related social distancing policies adopted in many countries, are deeply affecting consumers’ perceptions towards crowding. This study tries to understand in particular if the perceived human and spatial crowding might increase consumers’ health risk, with an impact on intentions to buy, and if corporate reputation can reduce such impact. As tourism and hospitality is one the sectors most susceptible to the current COVID-19 health crisis, we focus our empirical study on the cruise industry. The empirical study was conducted on a sample of cruise passengers using a structured questionnaire submitted online. Overall, 447 individuals’ responses were used for understanding such relationships by performing a regression model. The results indicate that both human and spatial crowding seem to influence people’s perceived health risk, while corporate reputation does not seem to reduce such deterring impact. The study presents several managerial implications for different service industries, as in the cruise package the customer can find many different services, from restaurant to shopping. The results, in fact, may be useful for better understanding how to cope with COVID-19.

Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry

Purpose This study aims to provide an exploratory analysis of the role of virtual reality (VR) in the cruise context as a contribution to the limited literature on this topic. In particular, the research investigates immersive VR as a critical touchpoint at the pre-purchase stage of the customer journey. Design/methodology/approach To achieve the research aims, the authors use a case study approach by analysing the “immersive configurator” (essentially a virtual catalogue) implemented by the Mediterranean Shipping Company (MSC). Findings Three innovative functions emerged from the study of the MSC’s virtual catalogue. First, it improves the customer experience and engagement through its interactivity. Second, it allows customization of the prospective cruise experience by selecting and changing types of ship, the level of service, the position of the cabin and much more. Third, it becomes a new digital marketing system endowed with large amounts of data. Research limitations/implications This study advances the current state of knowledge by presenting an empirical case study on the role of immersive VR at the pre-purchase stage of the customer journey. Second, it offers interesting implications for managers who want to take advantage of the opportunities offered by VR. Originality/value The present study analyses the pre-purchase stage in tourism marketing focused on the use of VR in the tourist experience at the time of service delivery. Second, it enriches the tourism literature by integrating supply-side and demand-side perspectives. Third, from a methodological point of view, this paper offers an in-depth qualitative study in a context where scholars have mostly applied quantitative methods.