In this chapter, cross-cultural psychology is discussed in relation to the influence of ideology and culture on journalism. As a case study, a cross-cultural analysis of media systems is reported. One major finding is that in countries in which media have a strong public service mandate and public broadcasting systems, there is a better quality of news provision and a higher level of informed and engaged citizenry. Particular attention is given to the research of Hofstede, who has identified six major dimensions for cross-cultural analysis, and that of Schwartz (1992), who has identified value dimensions with universal meaning (e.g., security, happiness, and benevolence). Social identity theory is also considered, illustrated by the way in which the media may create and foster an ‘us’ versus ‘them’ mentality. In conclusion, the chapter affirms that there is no one nation which holds the gold standard for journalism and can be used as a reference point for all others.
