Synchronizing U.S. Statess Strategic Plans to Increase Exports to Emerging Markets

2019 ◽

pp. 105-130

Author(s):

Hande Sinem Ergun ◽

Fatma Gülruh Gürbüz ◽

Meral Dülger ◽

Seray Begüm Samur-Teraman

Keyword(s):

Content Analysis ◽

Strategic Planning ◽

Emerging Markets ◽

Significant Role ◽

Technology Leadership ◽

Innovative Technology ◽

Societal Development ◽

Strategic Plans

This chapter explores how technology leadership fosters an innovative technology mindset as manifested in Turkish universities' strategic plans which all show a general focus on technology. Using MAXQDA18 for conducting content analysis of these institutions' strategic plans, the study finds significant differences between successful and unsuccessful universities in terms of technology leadership for innovation. It also demonstrates the universities' outcomes as a result of their efforts in technology leadership and innovative mindset with specific regard to the context of emerging markets. Moreover, given that universities play a significant role in economic and societal development, this study offers valuable findings for policymakers, practitioners, and researchers.

Download Full-text

How Brands Communicate Sustainability Messages in Emerging Markets

Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing - Advances in Finance, Accounting, and Economics ◽

10.4018/978-1-4666-6635-1.ch004 ◽

2015 ◽

pp. 47-62 ◽

Cited By ~ 1

Author(s):

Aysu Göçer ◽

Tuğba Örten Tuğrul

Keyword(s):

Social Media ◽

Content Analysis ◽

Emerging Markets ◽

World Trade ◽

Communication Strategies ◽

Global Brands ◽

Strategic Plans ◽

Social Media Platforms ◽

Turkish Language

Sustainability is becoming a key concept of competitiveness for brands around the globe. Brands incorporate sustainability into their strategic plans and communicate messages with an aim to attract consumers. In this context, Web and social media are important communication platforms to access to a large number of target consumers. It is now considered to be critical to understand the extent to which brands use such platforms to communicate their sustainability messages, especially in emerging markets where world trade is expanding towards. In this chapter, sustainability-focused communication strategies and messages of the top 100 Turkish and 100 global brands on websites and social media platforms, namely Facebook and Twitter accounts in Turkish language, are examined by content analysis. Their approaches in delivering messages and publicizing practices about different sustainability dimensions in different platforms are also compared. The results indicate important implications for brands to highlight their sustainability messages online.

Download Full-text

Synchronizing U.S. States' Strategic Plans to Increase Exports to Emerging Markets

10.51240/jibe.2016.1.1 ◽

2016 ◽

Vol 17 (1) ◽

pp. 1-20

Author(s):

Jayati Ghosh ◽

Denise Lucy ◽

Francoise Lepage

Keyword(s):

United States ◽

Emerging Markets ◽

The United States ◽

Business Practices ◽

State Governments ◽

Export Activity ◽

Strategic Plans ◽

States Export

The United States seeks to increase and expand exports to emerging markets. The majority of U.S. firms (98 percent) are small to medium sized enterprises (SMEs) with only 1 percent engaging in exporting. The Federal and State Governments encourage SMEs to expand exporting through the National Export Initiative (NEI) and NEI/NEXT initiatives. This paper examines NEI’s progress and strategies by leading U.S. exporting states, export activity to BRICSA, states’ alignment with NEI and the extent to which NEI has facilitated federal and state collaboration. Further, it reviews NEI/NEXT objectives and strategies to internationalize U.S. business practices.

Download Full-text