Influence of Socio-Economic Factors in Digital and Social Media Marketing: An Empirical Study in India

2016 ◽  
Author(s):  
Biswa Bihari Das ◽  
Rabi N. Subudhi
Keyword(s):  
Social Media ◽  
Empirical Study ◽  
Social Media Marketing ◽  
Economic Factors ◽  
Socio Economic Factors

Determinants of Rural Poverty: An Empirical Study of Socio-Economic Factors in Jharkhand, India

2013 ◽  
Author(s):  
Krishna M. Singh ◽  
R. K. P. Singh ◽  
M. S. Meena ◽  
Abhay Kumar ◽  
A. K. Jha ◽  
...  
Keyword(s):  
Empirical Study ◽  
Rural Poverty ◽  
Economic Factors ◽  
Socio Economic Factors

scholarly journals Sadharanikaran Model vs Mathematical Model: Analyzing their Relevance in Context of Social Media

2019 ◽  
Vol 7 ◽  
pp. 105-126
Author(s):  
Priya Shaw
Keyword(s):  
Mathematical Model ◽  
Social Media ◽  
Communication Process ◽  
Economic Factors ◽  
Social Psychological ◽  
The Difference ◽  
Political Economic ◽  
Western Perspective ◽  
Socio Economic Factors ◽  
Technological Communication

The communication process varies according to cultural, political, economic, social, psychological, socio-economic factors from one country to another. The term ‘communication’, however, has been accepted globally though the pattern of communication differs from one society to another. Communication scientists have tried to define communication in a particular context of a particular society. In this study, therefore, Sadharanikaran model from the Eastern perspective and Shannon and Weaver model from the Western perspective have been chosen to study the difference in the pattern of communication. The elements of the models have been studied along with the context of technological communication with particular reference to social media such as Facebook, WhatsApp and Skype.

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