scholarly journals Collaborative Consumption: Live Fashion, Don't Own It - Developing New Business Models for the Fashion Industry

Author(s):  
Anna Perlacia ◽  
Valeria Duml ◽  
Tina Saebi
2021 ◽  
Vol 11 (19) ◽  
pp. 8994
Author(s):  
Siavash H. Khajavi

The clothing industry is among the most polluting and waste-generating industries in the world, and it is responsible for the release of large amounts of greenhouse gases. The industry’s massive size and significant environmental footprint with regard to water and energy consumption and waste generation make it a valid improvement candidate. While in recent years, global clothing brands and retailers have taken steps to reduce their ecological footprint, there still is a lot of room for improvement. In this research, we view this sustainability issue from a lifecycle perspective and study the new business models (NBMs) that may arise from the utilization of additive manufacturing (AM) technology. AM is emerging as a method of production for final parts. Moreover, as the range of material and available production processes expands, it is increasingly important to study the potential impact of this promising production technology and potential NBMs enabled by it on the clothing industry. Additionally, the obstacles to AM utilization in the clothing industry are explored. We utilize secondary data related to relevant implementation cases to theoretically study the NBMs that AM can enable to improve sustainability. Three NBMs of “clothing as a service”, “collaborative consumption”, and “direct sale/distribution” were envisioned through the study of current AM applications in other industries, as well as current fashion trends. The results of this research have implications for the sustainability of the fashion industry while also providing directions for AM technology development.


2017 ◽  
pp. 174-210
Author(s):  
Raphayela Belém Schluep

This chapter explores the concept and components of business models and particularly, the technological innovation of predominant business models in the fashion industry associated with the phenomenon of convergence. The main inquiry revolves around how business models in the fashion industry are handling the ongoing challenges and changes of new technologies. This multiple-case study validates that technological convergence is the key to accomplishing business model innovation in the fashion industry. Limitations and further research are considered relevant because of the dynamic and complex extension of this topic and the current lack of published material.


2015 ◽  
Vol 19 (3) ◽  
pp. 258-273 ◽  
Author(s):  
Esben Rahbek Gjerdrum Pedersen ◽  
Sarah Netter

Purpose – The purpose of this paper is to explore barriers and opportunities for business models based on the ideas of collaborative consumption within the fashion industry. Design/methodology/approach – The analysis is based on a multiple-case study of Scandinavian fashion libraries – a new, clothes-sharing concept that has emerged as a fashion niche within the last decade. Findings – It is concluded that fashion libraries offers interesting perspectives, e.g. by allowing people to experiment with styles without having to pay the full cost and becoming a meeting place for young designers and end consumers. However, at present fashion libraries remain a small-scale phenomenon with difficulties reaching the mainstream market, not least due to limited financial and human resources as well as conventional fashion consumption patterns. Research limitations/implications – The study is limited to the new phenomenon of fashion libraries and does not cover other types of collaborative consumption within the fashion industry (Swap-parties, etc.). Originality/value – The paper is one of the first attempts to examine new business models of collaborative consumption in general and the fashion library concept in particular. The study contributes to the discussions of whether and how fashion sharing and collaboration holds promise as a viable business model and as a means to promote sustainability.


2022 ◽  
pp. 153-175
Author(s):  
Claudia E. Henninger ◽  
Eri Amasawa ◽  
Taylor Brydges ◽  
Felix M. Piontek

In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.


2021 ◽  
pp. 146879762110160
Author(s):  
Rosario Navalón-García ◽  
Carmen Mínguez

Like other tourism subsectors, guided tours have been affected by the emergence of the sharing economy. Although this subsector of tourism is not as well known, it constitutes an interesting scenario for studying these new business models and it is also generating debate. This article analyses the uniqueness of the tourist guide services provided through online platforms under the name of free tours. The study includes a bibliographical revision and it is carried out from a qualitative methodology based on a survey conducted among tourist guide professionals and in-depth interviews. The study analyses the point of view of professionals in the guiding sector from 11 European cities subject to common regulations. It aims to determine how they are affected by the free tours as well as to assess their relationship with this new activity, a complex relationship with many controversial elements in terms of labour, tax and organisation. It will be shown that the free tours respond to the trends of contemporary society but are not an expression of the collaborative consumption among equals, but rather an effective marketing strategy.


Author(s):  
Raphayela Belém Schluep

This chapter explores the concept and components of business models and particularly, the technological innovation of predominant business models in the fashion industry associated with the phenomenon of convergence. The main inquiry revolves around how business models in the fashion industry are handling the ongoing challenges and changes of new technologies. This multiple-case study validates that technological convergence is the key to accomplishing business model innovation in the fashion industry. Limitations and further research are considered relevant because of the dynamic and complex extension of this topic and the current lack of published material.


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