My Wardrobe in the Cloud

2022 ◽  
pp. 153-175
Author(s):  
Claudia E. Henninger ◽  
Eri Amasawa ◽  
Taylor Brydges ◽  
Felix M. Piontek
Keyword(s):  
Environmental Sustainability ◽  
Business Models ◽  
Global Financial Crisis ◽  
Fashion Industry ◽  
Economic Climate ◽  
External Pressures ◽  
New Business ◽  
Technological Developments ◽  
Entrepreneurial Motivations ◽  
New Business Models

In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.

scholarly journals Pursuing Frugal Innovation for Sustainability at the Grassroots Level

2021 ◽  
pp. 1-8
Author(s):  
Mokter Hossain ◽  
Jarkko Levänen ◽  
Marleen Wierenga
Keyword(s):  
Developing Countries ◽  
Environmental Sustainability ◽  
Business Models ◽  
Business Strategies ◽  
Future Research ◽  
Frugal Innovation ◽  
New Business ◽  
Grassroots Level ◽  
Societal Problems ◽  
New Business Models

ABSTRACT Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.

scholarly journals Fashion Technology and the Development of New Business Models

2017 ◽  
pp. 174-210
Author(s):  
Raphayela Belém Schluep
Keyword(s):  
Technological Innovation ◽  
Business Models ◽  
New Technologies ◽  
Business Model Innovation ◽  
Fashion Industry ◽  
New Business ◽  
Multiple Case ◽  
Complex Extension ◽  
New Business Models

This chapter explores the concept and components of business models and particularly, the technological innovation of predominant business models in the fashion industry associated with the phenomenon of convergence. The main inquiry revolves around how business models in the fashion industry are handling the ongoing challenges and changes of new technologies. This multiple-case study validates that technological convergence is the key to accomplishing business model innovation in the fashion industry. Limitations and further research are considered relevant because of the dynamic and complex extension of this topic and the current lack of published material.

The Impact of Circular Economy on the Fashion Industry

2020 ◽  
pp. 142-160
Author(s):  
Tugce Aslan ◽  
Adem Akbiyik
Keyword(s):  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Consumer Preferences ◽  
Academic Research ◽  
Sharing Economy ◽  
Fashion Industry ◽  
Commercial Markets ◽  
New Business ◽  
Consumer Perspective

The fundamental changes in technology and globalization have changed consumer preferences along with the way people buy and consume. This change has profoundly affected new business models and consumption systems in all commercial markets, including the fashion industry in particular. Moreover, fashion businesses have begun to shift from traditional proprietary access business models to the sharing economy. The effect of the sharing economy or circular economy on the fashion industry is increasing day by day. Clothing sharing services, recycling, and re-use of used garments contribute to environmental sustainability and contribute to economic and social sustainability through sales revenue and employment. However, there is limited academic research on clothing sharing models. This research focuses on Dolap application, a clothing sharing service. It examines the role of trust in clothing sharing services from a consumer perspective. As a result of the analysis, it was found that trust in the platform positively and significantly affected the trust given to the service provider.

scholarly journals Additive Manufacturing in the Clothing Industry: Towards Sustainable New Business Models

2021 ◽  
Vol 11 (19) ◽  
pp. 8994
Author(s):  
Siavash H. Khajavi
Keyword(s):  
Additive Manufacturing ◽  
Business Models ◽  
Technology Development ◽  
Secondary Data ◽  
Clothing Industry ◽  
Fashion Industry ◽  
Collaborative Consumption ◽  
Sustainability Issue ◽  
New Business ◽  
New Business Models

The clothing industry is among the most polluting and waste-generating industries in the world, and it is responsible for the release of large amounts of greenhouse gases. The industry’s massive size and significant environmental footprint with regard to water and energy consumption and waste generation make it a valid improvement candidate. While in recent years, global clothing brands and retailers have taken steps to reduce their ecological footprint, there still is a lot of room for improvement. In this research, we view this sustainability issue from a lifecycle perspective and study the new business models (NBMs) that may arise from the utilization of additive manufacturing (AM) technology. AM is emerging as a method of production for final parts. Moreover, as the range of material and available production processes expands, it is increasingly important to study the potential impact of this promising production technology and potential NBMs enabled by it on the clothing industry. Additionally, the obstacles to AM utilization in the clothing industry are explored. We utilize secondary data related to relevant implementation cases to theoretically study the NBMs that AM can enable to improve sustainability. Three NBMs of “clothing as a service”, “collaborative consumption”, and “direct sale/distribution” were envisioned through the study of current AM applications in other industries, as well as current fashion trends. The results of this research have implications for the sustainability of the fashion industry while also providing directions for AM technology development.

scholarly journals Electronic Evidence in Intellectual Property Disputes under the Council of Europe’s Guidelines

2020 ◽  
Vol 14 (2) ◽  
pp. 303-320
Author(s):  
Marek Swierczynski ◽  
Remigijus Jokubauskas
Keyword(s):  
Intellectual Property ◽  
Business Models ◽  
Case Law ◽  
Council Of Europe ◽  
Electronic Evidence ◽  
Administration Of Justice ◽  
New Business ◽  
Explanatory Memorandum ◽  
Technological Developments ◽  
New Business Models

On 30 January 2019 the Council of Europe adopted guidelines on electronic evidence in civil and administrative law accompanied by the Explanatory Memorandum. The authors summarize and analyse this soft law instrument with respect to intellectual property (hereinafter “IP”) disputes. They explain why its creation is important for the proper administration of justice and how it addresses and reflects technological developments, new business models and evolving case-law. Several conclusions have been identified regarding how use of the Guidelines will address current practical problems for courts in IP disputes. Both authors took active part in the preparatory works and believe it is in the interest of justice and effective IP protection that these guidelines are publicly available in the member states and widely disseminated among professionals dealing with electronic evidence.

scholarly journals Sustainable entrepreneurship and new business models: a market research in Colombia

2020 ◽  
Vol 13 (4) ◽  
pp. 875-894
Author(s):  
María Isabel Sanchez-Hernandez ◽  
Elena Dorado-Mayorga ◽  
Guillermo Alberto Pereira-Alvarez ◽  
Ubeimar Osorio-Atehortua ◽  
Sandra Malavera-Pineda ◽  
...  
Keyword(s):  
Business Model ◽  
Latin American ◽  
Environmental Sustainability ◽  
Market Research ◽  
Business Models ◽  
Social Innovation ◽  
Point Of View ◽  
Sustainable Entrepreneurship ◽  
New Business ◽  
New Business Models

Purpose –The aim of this work is to approach the concept of sustainable entrepreneurship from a theoretical and a practical point of view, paying attention to new business models that are emerging around the world for social innovation. In this context, we focus the attention on the business model called one-for-one and we wonder whether the Colombian market should be a good option for developing this business model.Design/methodology/approach – To test the viability of the business model one-for-one we conducted a market research in March 2019, with a sample of students from two higher education institutions in the city of Medellin (Colombia). Findings – The results of the empirical research show the positive moral attitude of Colombian to solve social problems, but also the market immaturity because of the relative low purchase intentions found in Colombian potential consumers. Research limitations/implications– Not exempt from criticism, this work defends innovative business models standing for a business driven concept of sustainability which focusses on increasing both economic as well as social value.Practical implications – The model of donating one item to someone in need, for each item purchased, could be considered in the future a viable option for developing business models in Colombia.Social implications – Nowadays and more than never before, society requires that the actions of companies are aimed at contributing to social development and environmental sustainability, as well as economic viability. Companies oriented towards present and future sustainability in the decision making of purchase or investment will be an important source of competitive advantages in the near future.Originality/value – Although the study of sustainable entrepreneurship is still in very early stages in Latin American countries, this work shed light on the topic analyzing the business model one-for-one as a potential mean to foster a transition towards more sustainable societies.

Fashion Technology and the Development of New Business Models

2017 ◽  
pp. 1-37
Author(s):  
Raphayela Belém Schluep
Keyword(s):  
Technological Innovation ◽  
Business Models ◽  
New Technologies ◽  
Business Model Innovation ◽  
Fashion Industry ◽  
New Business ◽  
Multiple Case ◽  
Complex Extension ◽  
New Business Models

This chapter explores the concept and components of business models and particularly, the technological innovation of predominant business models in the fashion industry associated with the phenomenon of convergence. The main inquiry revolves around how business models in the fashion industry are handling the ongoing challenges and changes of new technologies. This multiple-case study validates that technological convergence is the key to accomplishing business model innovation in the fashion industry. Limitations and further research are considered relevant because of the dynamic and complex extension of this topic and the current lack of published material.

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