Varying Changes in Wealth, Probability and Scenario in the Allais Paradox—An Evolutionary Psychology Perspective

2021 ◽  
Author(s):  
Wentao Lou ◽  
Jianqiong Wang ◽  
Junhong Shen
Keyword(s):  
Evolutionary Psychology ◽  
Allais Paradox ◽  
Psychology Perspective

scholarly journals The evolution-similarity matrix: an evolutionary psychology perspective on cross-cultural advertising

2020 ◽  
Vol 16 (2) ◽  
pp. 159-167
Author(s):  
Lachezar Ivanov ◽  
Jordan Buck ◽  
Rory Sutherland
Keyword(s):  
Evolutionary Psychology ◽  
Cultural Relevance ◽  
Cross Cultural ◽  
Similarity Matrix ◽  
Local Adaptations ◽  
Human Universals ◽  
Psychology Perspective ◽  
Similarities And Differences

Corrections to the article made on November 24, 2020 The standardization/adaptation debate in cross-cultural advertising is a topic on which little consensus prevails and which remains heavily discussed. Using evolutionary psychology, this paper presents a typology of advertising cues and explains their cross-cultural relevance and transportability. The paper highlights three distinct categories – human universals (evolved similarities), local adaptations (evolved differences), and local socialization (differences not due to evolution). The paper contributes to advertising theory by providing a meta-framework for the study of cross-cultural similarities and differences in the processing of advertising cues. It further assists advertising practice by delivering a framework aiding in cross-cultural advertising copy decisions. By raising the questions that the paper poses to develop the proposed typology categories, advertisers can identify which advertising cues are malleable by advertising and which are based on innate human preferences and are relatively stable. With that knowledge in hand, advertisers can decide when and to what extent to use a standardization approach versus an adaptation approach.

Facial attractiveness and mate value: An evolutionary psychology perspective

2016 ◽  
Vol 24 (7) ◽  
pp. 1130 ◽  
Author(s):  
Hua-wei XU ◽  
Dun NIU ◽  
Qian LI
Keyword(s):  
Evolutionary Psychology ◽  
Facial Attractiveness ◽  
Mate Value ◽  
Psychology Perspective

Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

2018 ◽  
pp. 13-40
Author(s):  
Antigone G. Kyrousi ◽  
George G. Panigyrakis ◽  
Anastasios P. Panopoulos
Keyword(s):  
Evolutionary Psychology ◽  
Female Competition ◽  
Psychology Perspective

Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

2016 ◽  
Vol 35 (5) ◽  
pp. 771-798 ◽  
Author(s):  
Antigone G. Kyrousi ◽  
George G. Panigyrakis ◽  
Anastasios P. Panopoulos
Keyword(s):  
Evolutionary Psychology ◽  
Female Competition ◽  
Psychology Perspective

The evolutionary psychology perspective

2010 ◽  
pp. 43-48
Author(s):  
Vernon L. Quinsey
Keyword(s):  
Evolutionary Psychology ◽  
Psychology Perspective
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