scholarly journals Mobile apps in retail: Effect of push notification frequency on app user behavior

2021 ◽  
Vol 17 (2) ◽  
pp. 102-111
Author(s):  
Atilla Wohllebe ◽  
Dirk-Siegfried Hübner ◽  
Uwe Radtke ◽  
Szilárd Podruzsik
Keyword(s):  
Significant Influence ◽  
High Frequency ◽  
User Behavior ◽  
Mobile Apps ◽  
Success Factor ◽  
Critical Success Factor ◽  
Potential Harm ◽  
Critical Success ◽  
Core Functionality

Push notifications are a core functionality of mobile apps and allow app publishers to interact with existing app users and send promotional content. Since every push notification can also interrupt or annoy app users, the frequency of push notifications is a critical success factor. This study investigates how different frequencies of push notifications affect the behavior of app users of mobile apps in retail. In an experiment with 17,500 app users, five different frequencies are tested over seven weeks, and the effects on real observed app user behavior are analyzed. The results show that as the frequency of the non-personalized push notifications increases, uninstalls increase, and the direct open rate of push notifications decreases. A significant influence on indirect opens cannot be proven. The results provide practitioners with important insights into the potential harm that a too high frequency of push notifications can cause. Furthermore, the results support the importance of relevant content tailored to the respective user.

MODEL e-GOVERNMENT PEMERINTAHAN DESA

2019 ◽  
Vol 17 (1) ◽  
pp. 53-60
Author(s):  
Ronal Watrianthos
Keyword(s):  
High Potential ◽  
Success Factor ◽  
Critical Success Factor ◽  
Critical Success

Pembangunan e-Government sudah menjadi komitmen pemerintah sebagaimana ditetapkan pada Inpres 3/2003 tentang Kebijakan dan Strategi Nasional Pengembangan E-Government. Namun kebijakan pemerintah ini belum sepenuhnya berjalan di pemerintahan lokal sehingga menjadikan e-Government sebagai ujung tombak pemerintahan tidak dapat berjalan dengan baik. Resistensi terhadap perubahan adalah salah satu faktor penghambat dalam pengembangan e-Government. Undang-Undang No.6 Tahun 2014 Tentang Desa menyatakan penyelenggaraan pemerintahan desa dengan memanfaatkan Teknologi Informasi bisa dilakukan melalui e-Government Desa. Diperlukan kajian mendalam terhadap model yang cocok untuk e-Government desa ini. Proses identifikasi terhadap kebutuhan e-Government Desa dilakukan dengan analisis Critical Success Factor (CSF). Hasil analisis menghasilkan empat tahapan model yang terbagi atas dimensi kompleksitas teknologi dan organisasi dengan tingkat integrasi data dan informasi. Sedangkan hasil dari future portfolio dari perkembangan model ini menggunakan McFarlan’s Analyst Grid sehingga modul strategic, high potential, support, dan key operational dapat dijabarkan. Keywords : e-Government, CSF, Desa  

scholarly journals Evaluating critical success factors and level of challenges in project life cycle (PLC)

2018 ◽  
Vol 7 (2.29) ◽  
pp. 67
Author(s):  
Sallaudin Hassan ◽  
Natasha Farhana ◽  
Siti Aishah ◽  
Siti Mahirah ◽  
Khairul Firdaus Jimisiah. J
Keyword(s):  
Life Cycle ◽  
Project Management ◽  
Critical Success Factors ◽  
Success Factors ◽  
Team Work ◽  
Success Factor ◽  
Critical Success Factor ◽  
Critical Success ◽  
Project Life Cycle ◽  
Project Life

This research aims to evaluate the Critical Success Factors (CSF) of project management and  to assess the level of challenges at each steps in Project Life Cycle (PLC). Five Independent Variable (IV)  is been selected as Critical Success Factors which is Leadership, Effective Communication, Teamwork,  Organization and Project Nature. There are four main stage in project which is Defining, Planning,  Executing and Closure. The scope of this research is on projects/events   conducted under Student  Development and Campus Life Style (SDCL). Five projects has been selected for assessment in this research.  Survey questionnaire is been used as primary data collection. LIKERT Scale is been used to rank the answer from respondents. 50 respondents are involve in this research. Data is analyzed by using SPSS version 21. Result shows that the most critical success factors in project is Team Work while the least Critical Success Factor is Leadership. Meanwhile, the most challenges stage in project management is Executing, while the least challenges stage is Defining. The finding in this research is considered important discovery. More efforts should be focus on identified Critical Success Factor and the most challenges stage in Project Life Cycle.  It is suggested that the scope of study to be extended to other universities or industries in future research.  

Sign in / Sign up

Export Citation Format

Share Document