A Systematic Literature Review Of Web Search Personalization
: The Existing studies have already revealed that the information on the web is increasing rapidly. Ambiguous queries and user’s ability to express their intention through queries have been one of the key challenges in retrieving the accurate search results from the search engine. This paper in response explored different methodologies proposed during 2005-2019 by the eminent researchers for recommending better search results. Some of these methodologies are based on the users’ geographical location while others rely on re- rank the web results and refinement of user’s query. Fellow researchers can use this literature, to define the fundamental literature for their own work. Further a brief case study of major search engines like Google, Yahoo, Bing etc. along with the techniques used by these search engines for personalization are also discussed. Finally, the paper discusses some current issues and challenges related to the personalization which further lays the future research directions.