ANALYSIS OF COMMUTE CHARATERISTICS AND RESIDENTIAL LOCATION CHOICE OF IIUM GOMBAK CAMPUS EMPLOYEES OF MALAYSIA

2010 ◽  
Vol 8 ◽  
Author(s):  
Mohammad Abdul Mohit ◽  
Mootaz Munjid Mustafa
Keyword(s):  
Urban Areas ◽  
Location Choice ◽  
Residential Location ◽  
Higher Learning ◽  
Kuala Lumpur ◽  
Residential Location Choice ◽  
North West ◽  
The North ◽  
Residential Characteristics ◽  
Learning Institutions

Higher learning institutions, particularly uni versities, are important nodes which can help in decentralizing the monocentric stigma of urban areas by encouraging employment and housing growth in metropolitan areas. The case study Gombak Campus of international Islamic University Malaysia (IIUM), located 15 kilometres to the north-west of Kuala Lumpur City, is currently an employment node in the Klang Valley region. Being a node of employment, it is expected to generate residential development in the vicinity of its location by supporting the determining two fac tors of residential location - commuting cost and rent. Although there are certain truths that rent and commute cost are important determinants in households' residential location, other factors also influence residential location decision making. This paper, therefore, attempts to identify an array of factors and the extent to which these factors influence commute and residential attributes of the employees of IIUM Gombak Campus. Findings of this study reveal that there is a significant relationship between commute behaviour and residential characteristics and a number of other factors nonnally overlooked by the mainstream residential location choice models.

scholarly journals ANALYSIS OF COMMUTE CHARATERISTICS AND RESIDENTIAL LOCATION CHOICE OF IIUM GOMBAK CAMPUS EMPLOYEES OF MALAYSIA

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Mohammad Abdul Mohit ◽  
Mootaz Munjid Mustafa
Keyword(s):  
Urban Areas ◽  
Location Choice ◽  
Residential Location ◽  
Higher Learning ◽  
Kuala Lumpur ◽  
Residential Location Choice ◽  
North West ◽  
The North ◽  
Residential Characteristics ◽  
Learning Institutions

Higher learning institutions, particularly uni versities, are important nodes which can help in decentralizing the monocentric stigma of urban areas by encouraging employment and housing growth in metropolitan areas. The case study Gombak Campus of international Islamic University Malaysia (IIUM), located 15 kilometres to the north-west of Kuala Lumpur City, is currently an employment node in the Klang Valley region. Being a node of employment, it is expected to generate residential development in the vicinity of its location by supporting the determining two fac tors of residential location - commuting cost and rent. Although there are certain truths that rent and commute cost are important determinants in households' residential location, other factors also influence residential location decision making. This paper, therefore, attempts to identify an array of factors and the extent to which these factors influence commute and residential attributes of the employees of IIUM Gombak Campus. Findings of this study reveal that there is a significant relationship between commute behaviour and residential characteristics and a number of other factors nonnally overlooked by the mainstream residential location choice models.

scholarly journals Does the accessibility measure influence the results of residential location choice modelling?

2018 ◽  
Vol 47 (3) ◽  
pp. 1147-1176 ◽  
Author(s):  
Ioannis Baraklianos ◽  
Louafi Bouzouina ◽  
Patrick Bonnel ◽  
Hind Aissaoui
Keyword(s):  
Location Choice ◽  
Residential Location ◽  
Choice Modelling ◽  
Residential Location Choice ◽  
Accessibility Measure

scholarly journals Introducing three dimensions of audience fragmentation

2017 ◽  
Vol 36 (70) ◽  
pp. 74
Author(s):  
Sergio Roncallo Dow ◽  
Germán Antonio Arango-Forero
Keyword(s):  
Urban Areas ◽  
Three Dimensions ◽  
Media Content ◽  
North West ◽  
The North ◽  
Audience Fragmentation ◽  
Statistical Sample ◽  
Dynamic Relationships ◽  
Theoretical Proposal ◽  
Quantitative And Qualitative Methods

Audience fragmentation has become a recurrent theoretical framework in the early 21 Century, used mainly to depict the new complex and dynamic relationships established between media and consumers. However, some academic studies have been published which expand on the meanings and implications of the so called fragmentation from the audience perspective. This paper is based on empirical research undertaken in Colombia, among young people (17-24 year-olds) who live in the ten most important urban areas of this country located at the north-west corner of South America. A mixed methodology was used, combining quantitative and qualitative methods with a statistical sample. Conclusions support a theoretical proposal based on what the authors call the three dimensions of audiences’ fragmentation: intramedia, intermedia and transmedia fragmentation as a way to understand the new relationships established between media content producers and active and participative consumers.

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