Assessing Satisfaction with Selected Student Services Using SERVQUAL, a Market-Driven Model of Service Quality

NASPA Journal ◽  
1998 ◽  
Vol 35 (4) ◽  
Author(s):  
Carl A. Ruby

The author demonstrates how the use of SERVQUAL, a market-driven assessment model adapted from business, can be used to study student satisfaction with four areas of support services hypothetically related to enrollment managment (academic records, admissions, career services, and financial aid). The sample included 748 students enrolled in general education courses at ten different private institutions.

2022 ◽  
Vol 2022 ◽  
pp. 1-9
Author(s):  
Zongbiao Zhang

The problems of high course selection rate, low completion rate, and insufficient pertinence of learning support services in online general education courses are the focus of current general education researchers. Based on 3P (presage, process, and product) learning theory, we put forward a “three-stage, four-level” framework for learners’ portrait process of online general education course, including three learning stages of “presage process product” and four levels of “portrait goal, data collection, label analysis, and portrait service.” Then, taking the learners of the online general education course of Zhejiang Shuren College as an example, we make a case analysis based on the portrait framework, evaluate the learning effect from different stages, and put forward targeted teaching strategies and measures. Research results show that the proposed framework can reflect the characteristics of online learning experience, online learning investment, and online learning results of high-risk learners and can provide data support for the design of online learning support services and optimizing learning effects.


Author(s):  
Nagul Cooharojananone ◽  
Jidapa Dilokpabhapbhat ◽  
Thanaporn Rimnong-ang ◽  
Manutsaya Choosuwan ◽  
Pattamon Bunram ◽  
...  

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