Effects of SNS Contents Information Characteristics on Health Food Brand Attitude and Purchase Intention -According to General Characteristics-

The Journal of Humanities and Social sciences 21 ◽

10.22143/hss21.12.2.219 ◽

2021 ◽

Vol 12 (2) ◽

pp. 3125-3140

Author(s):

Hyunjin Lim ◽

Kunam Park ◽

Heaju Hwang

Keyword(s):

Purchase Intention ◽

Brand Attitude ◽

Health Food ◽

Information Characteristics

Download Full-text

Effects of SNS WOM Information Characteristics on Brand Attitude, Brand Image and Purchase Intention

The Academic Society of Global Business Administration ◽

10.38115/asgba.2017.14.5.229 ◽

2017 ◽

Vol 14 (5) ◽

pp. 229-249

Author(s):

Jung woo Park ◽

Sang wun Kim

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Brand Attitude ◽

Information Characteristics

Download Full-text

The Effects of CSR Activities on Brand Attitude and Purchase Intention: The Mediating Role of Corporate Image and Corporate Reputation

Productivity Review ◽

10.15843/kpapr.25.2.201106.23 ◽

2011 ◽

Vol 25 (2) ◽

pp. 23-48 ◽

Author(s):

Heo, Mi Ok ◽

ChungKiHan

Keyword(s):

Corporate Reputation ◽

Purchase Intention ◽

Brand Attitude ◽

Corporate Image ◽

Download Full-text

The effect of semi-permanent makeup SNS information characteristics and consumer attitude on purchase intention

Journal of Health and Beauty ◽

10.35131/ishb.2020.14.2.18 ◽

2020 ◽

Vol 14 (2) ◽

pp. 253-263

Author(s):

Sung Hye Woo ◽

◽

Hye Soon Heo ◽

Mi Ock Woo

Keyword(s):

Purchase Intention ◽

Consumer Attitude ◽

Information Characteristics

Download Full-text

The effect of image match on athlete"s image, image transfer, brand attitude and purchase intention in multiple sponsorship

Korean Journal of Sports Science ◽

10.35159/kjss.2017.06.26.3.511 ◽

2017 ◽

Vol 26 (3) ◽

pp. 511-523

Author(s):

Hyun-Jung Lee

Keyword(s):

Purchase Intention ◽

Brand Attitude ◽

Image Transfer ◽

Download Full-text

The Effect of Retro Logo Attributes of Domestic Sports Brand on Brand Image, Brand Attitude and Purchase Intention: A Case Study of PROSPECS

Korean Journal of Sports Science ◽

10.35159/kjss.2019.08.28.4.451 ◽

2019 ◽

Vol 28 (4) ◽

pp. 451-462

Author(s):

Sang-Yoon Park

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Download Full-text

The Influence of Attractiveness and Match-Up of Model on Brand Attitude and Purchase Intention of Franchise Brands

Journal of Franchise Management ◽

10.21871/kjfm.2017.12.8.4.7 ◽

2017 ◽

Vol 8 (4) ◽

pp. 7-19

Author(s):

Byung-Ok Ahn ◽

Jeong-Moo Heo ◽

Dong-Han Lee

Keyword(s):

Purchase Intention ◽

Download Full-text

A Study on the Relationship between Eco-friendly Management Activities and Brand Image, Brand Attitude, Purchase Intention

Journal of Distribution and Logistics ◽

10.22321/jdl2019060202 ◽

2019 ◽

Vol 6 (2) ◽

pp. 23-38

Author(s):

Jung Bok Ha

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Brand Attitude ◽

The Relationship

Download Full-text

Analysis of the Structural Relationship among Familiarity, Brand attitude and Purchase Intention of Sports Brands : Focused on the Moderating Effect of Sports Involvement

Journal of Sport and Leisure Studies ◽

10.51979/kssls.2017.11.70.195 ◽

2017 ◽

Vol 70 ◽

pp. 195-204

Author(s):

Chan-Soo Jun ◽

Ki-Tae Yim

Keyword(s):

Purchase Intention ◽

Brand Attitude ◽

Moderating Effect ◽

Structural Relationship ◽

Sports Involvement

Download Full-text

The Influence of Branded Contents-YouTube Creator's Characteristics on Users' Brand Attitude and Purchase Intention

The Korean Journal of Advertising ◽

10.14377/kja.2021.5.30.89 ◽

2021 ◽

Vol 32 (4) ◽

pp. 89-116

Author(s):

Young Oh Son ◽

◽

SungBok Park

Keyword(s):

Purchase Intention ◽

Download Full-text

Effects of SNS WOM Information Characteristics on Trust, Purchase Intention and WOM Intention: Focusing on the Moderating Effects of Social Capital

Culinary Science & Hospitality Research ◽

10.20878/cshr.2017.23.3.006 ◽

2017 ◽

Vol 23 (3) ◽

pp. 50-62 ◽

Author(s):

정양식

Keyword(s):

Social Capital ◽

Purchase Intention ◽

Moderating Effects ◽

Information Characteristics

Download Full-text