In this report, we present the latest ATLAS results on the measurement of the cross sections and couplings of the Higgs boson in the fermionic decay modes, H → μ+μ-, H → τ+τ- and H → bb. The searches are performed with proton-proton collision data delivered by the Large Hadron Collider during Run 1 and the first two years of Run 2 at √s = 7, 8 and 13 TeV.