Previous studies revealed the importance of plumage brightness (considering only the visible spectral range) in female mate choice of common kestrels ( Falco tinnunculus L., 1758). Our study focuses on the effect of UV reflectance on female preference; we hypothesize that common kestrel females prefer males with UV-reflecting plumage and refuse, or are not attracted to, males whose plumage UV reflectance is prevented. We tested the preference of 20 captive females who were given a choice between two males, one behind a UV-transmitting (UV+) filter and another one behind a UV-blocking (UV–) filter. Female preference was measured as frequency and duration of visits to either male, specifically by sitting on the perch or hanging on to the partition wall. Females visited the male behind the UV+ filter more often than the male behind the UV– filter, indicating that females prefer males with UV-reflecting plumage than males without UV reflection. UV plumage and skin reflectance could provide females with information regarding current male conditions more so than other colours and other morphological parameters.