Critical Path Analysis for New Product Planning

1964 ◽  
Vol 28 (4) ◽  
pp. 53 ◽  
Author(s):  
Yung Wong
Keyword(s):  
Path Analysis ◽  
Critical Path ◽  
New Product ◽  
Critical Path Analysis ◽  
Product Planning

Critical Path Analysis for New Product Planning

1964 ◽  
Vol 28 (4) ◽  
pp. 53-59 ◽  
Author(s):  
Yung Wong
Keyword(s):  
Program Evaluation ◽  
Path Analysis ◽  
Critical Path ◽  
New Product ◽  
Marketing Management ◽  
Critical Path Method ◽  
Critical Path Analysis ◽  
Product Planning ◽  
And Control ◽  
Control Tool

Since its inception in 1957, Critical Path Analysis (CPA), which includes the CRITICAL PATH METHOD (CPM), and PROGRAM EVALUATION AND REVIEW TECHNIQUE (PERT) has received widespread acclaim as a planning, scheduling, and control tool. Its applications had been initially restricted to construction and engineering. Growing sophistication in the use of the tool has extended its applicability to the area of new product planning. The purpose of this article is to introduce to marketing managers and analysts the group of techniques called CPA and its application to new product planning. The process of new product planning as a function of marketing management is first described. The concept and the underlying logic of CPA and a hypothetical new product venture are presented to show the technique's rationale and capability. Extensions of CPA and its value in a new product venture conclude the discussion.

scholarly journals Critical path analysis of TCP transactions

2000 ◽  
Vol 30 (4) ◽  
pp. 127-138 ◽  
Author(s):  
Paul Barford ◽  
Mark Crovella
Keyword(s):  
Path Analysis ◽  
Critical Path ◽  
Critical Path Analysis

Quantifying tight-gas sandstone permeability via critical path analysis

2016 ◽  
Vol 92 ◽  
pp. 316-322 ◽  
Author(s):  
Behzad Ghanbarian ◽  
Carlos Torres-Verdín ◽  
Todd H. Skaggs
Keyword(s):  
Path Analysis ◽  
Critical Path ◽  
Tight Gas ◽  
Critical Path Analysis ◽  
Sandstone Permeability ◽  
Tight Gas Sandstone

A Statistical Theory for PERT Critical Path Analysis

1966 ◽  
Vol 12 (10) ◽  
pp. B-469-B-481 ◽  
Author(s):  
H. O. Hartley ◽  
A. W. Wortham
Keyword(s):  
Statistical Theory ◽  
Path Analysis ◽  
Critical Path ◽  
Critical Path Analysis
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