Marketing Principles: The Management Process

1975 ◽  
Vol 39 (3) ◽  
pp. 121
Author(s):  
Stewart W. Bither ◽  
Ben M. Enis
Keyword(s):  
Management Process ◽  
Marketing Principles

Business Marketing: The Theory and Practice of B2B

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Relationship Marketing ◽  
Theory And Practice ◽  
Challenging Environment ◽  
Marketing Principles

The once predictable world of business marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology, the expectation that everything and everyone is accountable, and characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, at the root of business marketing remains the need to find, develop and maintain relationships. Accordingly, this book is anchored to two main principles, namely, generating demand and building fruitful marketing-based relationships. To drive demand, establish relationships that are of mutual value, and to weave a route through the various complexities, it is important to understand the nature and changing perspectives of B2B buyers. From this knowledge, organisations are better placed to create more buyer-centric demand generation strategies. This book is underpinned and shaped by these ideas. Demand generation issues are recognised throughout the book and a chapter is dedicated to understanding relationship marketing principles.

Enterprise Architecture Planning Untuk Proses Pengelolaan Manajemen Aset Dengan Zachman Framework

2016 ◽  
Vol 2 (2) ◽  
pp. 98
Author(s):  
Titus Kristanto
Keyword(s):  
Data Collection ◽  
Asset Management ◽  
Enterprise Architecture ◽  
Management Process ◽  
Implementation Planning ◽  
Is Evaluation ◽  
Zachman Framework ◽  
Architectural Planning

AbstrakManajemen aset merupakan hal terpenting dalam perusahaan. Proses manajemen aset yang tepat, dapat membuat aset yang dimiliki perusahaan lebih optimal. Dalam penelitian ini, Penulis membahas perancangan Enterprise Architecture (EA) manajemen aset yang dimiliki oleh PT Pembangkit Jawa Bali (PT PJB) dengan Zachman Framework. Ada 7 (tujuh) tahapan yang dilakukan perusahaan dalam manajemen aset yaitu tahapan pengumpulan data, inisialisasi perencanaan, melihat kondisi perusahaan, menganalisis hasil kondisi enterprise, membuat perencanaan arsitektur, membuat rencana implementasi, dan membuat portofolio aplikasi. Hasil penelitian adalah evaluasi blueprint arsitektur untuk diimplementasikan pada beberapa tahun di masa mendatang.Kata kunci: Enterprise Architecture Planning, manajemen aset, Zachman Frameworks. AbstractAsset management is a cornerstone for any business organisations. Proper asset management process can make a company's assets more optimal. This paper discusses the design of enterprise architecture of management assets owned by PT Pembangkit Jawa Bali with Zachman Framework. There are 7 stages in asset management, i.e. data collection, initialization planning, Observing the existing condition of enterprise, analyze the results of the condition of enterprise companies, create architectural planning, create implementation planning, and create application portfolio. The results of this reseach is evaluation of architectural blueprint to be implemented for several years in the future.Keywords: Asset management, Enterprise Architecture Planning, Zachman Framework.

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