Bid Design and Yea Saying in Single-Bounded, Dichotomous-Choice Questions

1998 ◽  
Vol 74 (1) ◽  
pp. 49 ◽  
Author(s):  
Kevin J. Boyle ◽  
Hugh F. MacDonald ◽  
Hsiang-tai Cheng ◽  
Daniel W. McCollum
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.


1997 ◽  
Vol 26 (2) ◽  
pp. 229-236 ◽  
Author(s):  
Thomas H. Stevens ◽  
Christopher Barrett ◽  
Cleve E. Willis

Three conjoint models—a traditional ratings model, a ratings difference specification, and a binary response model—were used to value groundwater protection program alternatives. The last, which is virtually identical to a dichotomous choice contingent valuation specification, produced the smallest value estimates. This suggests that the conjoint model is very sensitive to model specification and that traditional conjoint models may overestimate economic value because many respondents are not in the market for the commodity being valued.


2007 ◽  
Vol 73 (4) ◽  
pp. 369 ◽  
Author(s):  
Emmanuel Flachaire ◽  
Guillaume Hollard ◽  
Stéphane Luchini
Keyword(s):  

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