A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models

1979 ◽  
Vol 16 (3) ◽  
pp. 313 ◽  
Author(s):  
Arun K. Jain ◽  
Franklin Acito ◽  
Naresh K. Malhotra ◽  
Vijay Mahajan
Keyword(s):  
Parameter Estimation ◽  
Internal Validity ◽  
Estimation Methods ◽  
Preference Models ◽  
Parameter Estimation Methods

A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models

1979 ◽  
Vol 16 (3) ◽  
pp. 313-322 ◽  
Author(s):  
Arun K. Jain ◽  
Franklin Acito ◽  
Naresh K. Malhotra ◽  
Vijay Mahajan
Keyword(s):  
Parameter Estimation ◽  
Data Collection ◽  
Data Base ◽  
Internal Validity ◽  
Detailed Comparison ◽  
Estimation Methods ◽  
Parameter Estimates ◽  
Alternative Approaches ◽  
Preference Models ◽  
Parameter Estimation Methods

Since 1971, interest in the use of decompositional multiattribute preference models in marketing has been increasing. The applications have varied in terms of the type of data used, behavior predicted, and methods used for estimating parameters. The authors examine the effect of different data collection and estimation procedures on parameter estimates and their stability and validity. An actual data base is used. A detailed comparison is made of the alternative approaches of parameter estimation and suggestions are given for the potential users of decompositional multiattribute preference models.

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