This chapter examines Ronald Reagan’s first presidential term, the rise of the War on Drugs, and Rocky III (1982). Reagan took office hopeful that he could ban affirmative action and stop school desegregation orders by reframing racial discrimination as an individual rather than a group is- sue. With this, Reagan’s Justice Department developed a politics of colorblind neoliberalism. Reagan also ramped up the War on Drugs, which targeted low-income black communities and relied on resurrecting popular media representations of urban blacks as animalistic criminals in need of discipline and punishment by the state. Rocky III engages Reagan’s War and, in so doing, reveals that although colorblindness in many ways represented a new racial discourse in America—one based in racially neutral language and neoliberal notions of individualism—beginning in the 1980s it increasingly relied on very old tenets of antiblackness.