Busting Textual Bodices: Gender, Reading, and the Popular Romance

1999 ◽  
Vol 88 (3) ◽  
pp. 57 ◽  
Author(s):  
Carol Ricker-Wilson
Keyword(s):  
Popular Romance

Book Reviews

2020 ◽  
Vol 1 (2) ◽  
pp. 84-97
Author(s):  
Jacob Breslow ◽  
Jonathan A. Allan ◽  
Gregory Wolfman ◽  
Clifton Evers
Keyword(s):  
University Of Minnesota ◽  
White Masculinity ◽  
Popular Romance ◽  
Race And Sexuality ◽  
Gender Boundaries

Miriam J. Abelson. Men in Place: Trans Masculinity, Race, and Sexuality in America (Minneapolis: University of Minnesota Press, 2020), 264 pp. ISBN: 9781517903510. Paperback, $25. Andrew Reilly and Ben Barry, eds. Crossing Gender Boundaries: Fashion to Create, Disrupt and Transcend (Bristol: Intellect Books, 2020), 225 pp. ISBN: 9781789381146. Hardback, $106.50. Jonathan A. Allan. Men, Masculinities, and Popular Romance (London: Routledge, 2019), 176 pp. ISBN: 9780815374077. Paperback, $31.95. Andrea Waling. White Masculinity in Contemporary Australia: The Good Ol’ Aussie Bloke (Abingdon, UK: Routledge, 2020), 222 pp. ISBN: 9781138633285. Hardback, $124.

Literatura tradicional y literatura popular. Romance y corrido en México

Caravelle ◽  
1995 ◽  
Vol 65 (1) ◽  
pp. 143-157
Author(s):  
Aurelio González
Keyword(s):  
Popular Romance

Elizabethan Popular Romance and the Popular Novel

2018 ◽  
Author(s):  
R. W. Maslen
Keyword(s):  
Popular Romance ◽  
Domestic Servants ◽  
Competing Interests ◽  
Popular Novel

This chapter concerns the work of writers who proclaim their commitment to a readership of commoners: craftspeople, tradesfolk, domestic servants, and others below the rank of the gentry. In doing so, the chapter reveals the voracious appetite of the marketplace of print for copy. It draws attention to the competing interests of printers and considers the question of how to make a living by writing under these circumstances. Writers experimented with different methods of turning the copy they produced into a steady income, but many failed. However, the attempt led to the extraordinary variety of prose pamphlets (short, inexpensive books) printed in the 1580s and 1590s.

Marketing Love: Romance Publishers Mills & Boon and Harlequin Enterprises, 1930–1990

2021 ◽  
pp. 1-31
Author(s):  
DENISE HARDESTY SUTTON
Keyword(s):  
Consumer Goods ◽  
Marketing Strategies ◽  
Direct Mail ◽  
Popular Romance ◽  
British Publisher ◽  
Product Standardization ◽  
University Of Calgary ◽  
Standard Practices ◽  
The University ◽  
Book Publishers

When Harlequin Enterprises acquired British publisher Mills & Boon in 1972, the merged firm became the world’s dominant publisher of popular romance novels. Little is known, however, about the role that innovative marketing strategies played in the growth of these two romance publishing companies, especially their use of product sampling, direct mail, product standardization, and what was known at Mills & Boon as the “personal touch.” Through research in the Mills & Boon company archive at the University of Reading, the Grescoe Archive at the University of Calgary, as well as an analysis of company histories, trade publications, interviews, and marketing techniques, this study reveals how Harlequin and Mills & Boon took a different approach to product promotion than traditional publishers. Their innovation was to incorporate consumer goods marketing strategies, familiar to other industries, that disrupted and redefined standard practices of book publishers.

Happily Ever after Redemption

2019 ◽  
pp. 66-90
Author(s):  
Marisa Escolar
Keyword(s):  
War Brides ◽  
Allied Occupation ◽  
Happy Ending ◽  
Hybrid Form ◽  
Romance Novels ◽  
Popular Romance ◽  
Privileged Position

This chapter introduces two popular romance novels (romanzi rosa) by Luciana Peverelli. Published while the occupation of Rome was unfolding, La lunga notte (1944; The Long Night) and its sequel Sposare lo straniero (1946; Marry the Foreigner) treat those traumas using a hybrid form that results in arguably the earliest Italian fictional Holocaust narrative that represents the deportation of the Jews to camps and the Fosse Ardeatine massacre; unconscious of how its own anti-Semitic logic facilitates the deportation that it condemns, La lunga notte’s paradoxical treatment of Judaism aligns with dominant postwar Italian attitudes. Set during the Allied occupation, the sequel argues for the hybrid genre’s privileged position in narrating the transition back to “reality,” when the heroines become war brides, an often-vilified figure who proves an adept intercultural intermediary. Challenging preconceptions of the romance, La lunga notte and Sposare lo straniero alter the requisite happy ending for those “redeemed” by marriage.

Chick-Lit Pasifika-Style or How to B(l)end the Formula: Lani Young’s Scarlet Series

2019 ◽  
Vol 13 (2) ◽  
pp. 203-221
Author(s):  
Paloma Fresno-Calleja
Keyword(s):  
Main Argument ◽  
Culturally Specific ◽  
Social Commentary ◽  
Popular Romance ◽  
Chick Lit

Abstract This article focuses on Scarlet Lies (2015), Scarlet Secrets (2015), and Scarlet Redemption (2019), the popular romance series by Samoan writer Lani Wendt Young. The novels deploy the recognizable chick-lit formula to narrate the predicaments and romantic adventures of a young Samoan woman in what could be defined, following Selina Tusitala Marsh, as “‘Chick Lit’ Pasifika-style” (“Aotearoa Reads”). My main argument is that Young b(l)ends the conventions of chick lit both by hybridizing some of its defining features and by repoliticizing the formula. While dealing with commonplace preoccupations of chick-lit heroines, the novels serve as effective tools for social commentary as they raise criticism toward both Samoan and western societies, reflect on the neocolonial and neoliberal structures affecting the lives of her young Samoan characters, and introduce discussions on culturally specific issues.

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