Marketing Love: Romance Publishers Mills & Boon and Harlequin Enterprises, 1930–1990

2021 ◽  
pp. 1-31
Author(s):  
DENISE HARDESTY SUTTON
Keyword(s):  
Consumer Goods ◽  
Marketing Strategies ◽  
Direct Mail ◽  
Popular Romance ◽  
British Publisher ◽  
Product Standardization ◽  
University Of Calgary ◽  
Standard Practices ◽  
The University ◽  
Book Publishers

When Harlequin Enterprises acquired British publisher Mills & Boon in 1972, the merged firm became the world’s dominant publisher of popular romance novels. Little is known, however, about the role that innovative marketing strategies played in the growth of these two romance publishing companies, especially their use of product sampling, direct mail, product standardization, and what was known at Mills & Boon as the “personal touch.” Through research in the Mills & Boon company archive at the University of Reading, the Grescoe Archive at the University of Calgary, as well as an analysis of company histories, trade publications, interviews, and marketing techniques, this study reveals how Harlequin and Mills & Boon took a different approach to product promotion than traditional publishers. Their innovation was to incorporate consumer goods marketing strategies, familiar to other industries, that disrupted and redefined standard practices of book publishers.

Combining the Love of Art, Science, Business and Medicine to Innovate and Enhance Patient Health. Highlights from the 7th Annual Leaders in Medicine Symposium of the Cummings School of Medicine, Calgary, AB

2018 ◽  
pp. E51-E54
Author(s):  
Jennifer Beatty ◽  
Michael Peplowski ◽  
Noreen Singh ◽  
Craig Beers ◽  
Evan M Beck ◽  
...  
Keyword(s):  
Hospital Admissions ◽  
Clinical Care ◽  
Clinical Problem ◽  
Faculty Members ◽  
Guest Speaker ◽  
School Of Medicine ◽  
University Of Calgary ◽  
Patient Health ◽  
The University ◽  
Care Costs

The Leader in Medicine (LIM) Program of the Cumming School of Medicine, University of Calgary, hosted its 7th Annual LIM Research Symposium on October 30, 2015 and participation grew once again, with a total of six oral and 99 posters presentations! Over 45 of our Faculty members also participated in the symposium. This year’s LIM Symposium theme was “Innovations in Medicine” and the invited guest speaker was our own Dr. Breanne Everett (MD/MBA). She completed her residency in plastic surgery at University of Calgary and holds both a medical degree and an MBA from the University of Calgary. In her inspiring talk, entitled “Marrying Business and Medicine: Toe-ing a Fine Line”, she described how she dealt with a clinical problem (diabetic foot ulcers), came up with an innovation that optimized patient care, started her own company and delivered her product to market to enhance the health of the community. She clearly illustrated how to complete the full circle, from identifying a clinical problem to developing and providing a solution that both enhances clinical care and patient health as well as reduces health care costs and hospital admissions. The research symposium was an outstanding success and the abstracts are included in companion article in CIM.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

scholarly journals Infectious Diseases Training in Canada: One Size Does Not Fit All

2001 ◽  
Vol 12 (2) ◽  
pp. 98-100 ◽  
Author(s):  
B Craig Lee
Keyword(s):  
Infectious Diseases ◽  
Training Program ◽  
Career Counselling ◽  
Health Administration ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
University Of Calgary ◽  
Academic Settings ◽  
Outpatient Settings ◽  
The University

PURPOSE:To evaluate training in infectious diseases, determining which components of the training program best prepare residents for their career choices and where improvements are needed.METHOD:A cross-sectional survey was mailed to all 14 physicians who had graduated from both the Adult and Paediatric Infectious Diseases Training Program at the University of Calgary from 1985 to 1998. Responses about the adequacy of training were measured using a Likert-type scale and a qualitative questionnaire.RESULTS:Of 14 mailed questionnaires, nine responses were received (64%). Two-thirds of respondents were in an academic setting, and seven (78%) graduates obtained postfellowship training. The specialists in academic settings were all engaged in multiple nonclinical activities. The clinical and diagnostic microbiological components of training received the highest scores in terms of adequacy of training.CONCLUSION:Graduates of the University of Calgary training program indicated an overall satisfaction with their training. However, improvements are needed in career counselling, health administration, antibiotic utilization, infection prevention and specialized outpatient clinics. Potential strategies for addressing these issues include didactic lectures, enhanced exposure to clinical outpatient settings and provision of designated faculty mentors.

Arctic Science and Technology Information System

2021 ◽  
Vol 23 (2) ◽  
pp. 5-7
Author(s):  
Jane C. Duffy
Keyword(s):  
Information System ◽  
North America ◽  
Science And Technology ◽  
The Arctic ◽  
Free Text ◽  
Bibliographic Database ◽  
Research Projects ◽  
Search Terms ◽  
University Of Calgary ◽  
The University

ASTIS offers over 83,000 records that provide freely available access to publications, including research and research projects, about Canada's north. This database is a product of the Arctic Institute of North America at the University of Calgary, Alberta, Canada which also maintains subsidiary regional, subject, and initiative-based databases. The subsidiary databases are all housed within and accessible through the main ASTIS database. Examples of the smaller databases include: ArcticNet Publications Database, the Nunavik Bibliography, and the Northern Granular Resources Bibliographic Database. ASTIS offers the ability to browse through its access points, including its own thesauri, thus permitting users to select and use a variety of free-text and controlled search terms.

scholarly journals CPI Welcomes Jennifer Eiserman's Special Issue

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Cecille DePass ◽  
Ali Abdi
Keyword(s):  
Special Issue ◽  
Arts And Humanities ◽  
The Arts ◽  
University Of Calgary ◽  
The University ◽  
Historical Life

In Us-Them-Us, several artists affiliated with the University of Calgary, and an invited poet, adopt perspectives, usually associated with that of being agents provocateur. Key themes, issues, images, symbols, and slogans associated with postcoloniality and postmodernity are well illustrated in particularly, vivid ways. Thank you Jennifer Eiserman, for working closely with the contributors, in order to, produce a special issue which highlights well established traditions of the arts and humanities. This CPI Special Issue holds up for scrutiny, central aspects of our troubling contemporary and historical life worlds.

scholarly journals Optimizing the Diagnosis and Biomarker Testing for Patients with Intrahepatic Cholangiocarcinoma: A Multidisciplinary Approach

Cancers ◽  
2022 ◽  
Vol 14 (2) ◽  
pp. 392
Author(s):  
May T. Cho ◽  
Sepideh Gholami ◽  
Dorina Gui ◽  
Sooraj L. Tejaswi ◽  
Ghaneh Fananapazir ◽  
...  
Keyword(s):  
Treatment Options ◽  
Biliary Tree ◽  
Physician Education ◽  
Community Healthcare ◽  
Heterogenous Group ◽  
Treatment Paradigm ◽  
Tissue Acquisition ◽  
Biomarker Testing ◽  
Standard Practices ◽  
The University

Cholangiocarcinoma (CCA) is a heterogenous group of malignancies originating in the biliary tree, and associated with poor prognosis. Until recently, treatment options have been limited to surgical resection, liver-directed therapies, and chemotherapy. Identification of actionable genomic alterations with biomarker testing has revolutionized the treatment paradigm for these patients. However, several challenges exist to the seamless adoption of precision medicine in patients with CCA, relating to a lack of awareness of the importance of biomarker testing, hurdles in tissue acquisition, and ineffective collaboration among the multidisciplinary team (MDT). To identify gaps in standard practices and define best practices, multidisciplinary hepatobiliary teams from the University of California (UC) Davis and UC Irvine were convened; discussions of the meeting, including optimal approaches to tissue acquisition for diagnosis and biomarker testing, communication among academic and community healthcare teams, and physician education regarding biomarker testing, are summarized in this review.

scholarly journals The Beginnings of Communication Studies in Canada: Concluding Comments: and the LaMarsh Commission

2000 ◽  
Vol 25 (1) ◽  
Author(s):  
Eugene D. Tate
Keyword(s):  
Canadian Journal ◽  
Communication Studies ◽  
Seminal Work ◽  
University Of Calgary ◽  
The Creation ◽  
The University

Abstract: Narratives from four Canadian communication scholars describe the development of communication studies and journalism in Canada. The development of a discipline is best understood through the stories told about its growth. The story of the discipline of communication in Canada is traced with the narrative of the creation of programs at York University, the University of Calgary, the University of Saskatchewan, this journal, and the Journalism programs at the University of Western Ontario and Carleton University. A tribute to the seminal work of Earle Beattie in the creation of the Canadian Journal of Communication is provided. Résumé: Quatre chercheurs canadiens en communication racontent le développement des études en communication et en journalisme au Canada. La meilleure façon de comprendre le développement d'une discipline, c'est de raconter des histoires sur sa croissance. Cet article retrace donc l'histoire des communications en tant que discipline au Canada au moyen de narrations sur la création des programmes à York University, au University of Calgary et au University of Saskatchewan, celle de ce périodique-même, et celle de programmes en journalisme au University of Western Ontario et à Carleton University. En outre, l'article rend hommage au travail indispensable d'Earle Beattie dans la création du Journal canadien de la communication.

scholarly journals The New Semantics Suggested for the Marketing Mix by Millennials

2019 ◽  
Vol 8 (2S9) ◽  
pp. 141-144
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Capital City ◽  
Model Data ◽  
Fast Moving Consumer Goods ◽  
The City

This is an auxiliary study dealing with the 4 Ps of the Marketing Mix Model introduced by Robert F. Lauterborn. It focused on the comparative popularity of the components of the Marketing Mix among the contemporary consumers of fast moving consumer goods (FMCGs) produced by Unilever and Proctor and Gamble in the capital city of Islamabad, Pakistan. These two companies are two of the prominent multi-national companies providing products of day-to-day use in the country. This study sought to find out the most popular vocabulary to describe the components of the Marketing Mix among the consumers of FMCGs who are marketing graduates and thereby, revise, enhance and refurbish it to make it more relevant to the millennial perspective. The perspective of the consumers is important to gauge if the Lauterborn’s Model is still applicable to the modern consumers or if the consumers have other marketing priorities, which may differ from the model. Data were collected through a survey based on the random sampling technique from millennial consumers at five local universities in the city. Analysis of the data revealed useful information regarding the validity of the semantics in the presently accepted marketing mix. Findings of this study have the potential to assist marketing strategies, especially at the advertising departments of the leading FMCG chains Unilever and Proctor and Gamble. Results of this study may also be applied to marketing campaigns of similar prominent multi-national companies producing FMCGs in Pakistan, like Nestle, Reckitt Benckiser and the Coca Cola Company

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