Data-driven decision making strategies applied to marketing

Author(s):  
Marcus Borges ◽  
Jorge Bernardino ◽  
Isabel Pedrosa
2019 ◽  
Vol 87 (8) ◽  
pp. 654-659
Author(s):  
John R. Walkup ◽  
Roger A. Key ◽  
Patrick R. M. Talbot ◽  
Michael A. Walkup

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