With the rapid development of the Internet and handle devices rapidly growing popularity, especially 3G / 4G network continues to develop, making the mobile shopping. Mobile Internet and other services are no longer out of reach. Enterprises in order to provide consumers with a better service must proceed from the perspective of consumers. Their double clear consumer mobile shopping and influencing factors have factors on the impact of consumers. Using mobile shopping can develop effective marketing strategy, and actively seeking to develop the road, so as to continuously promote the development of mobile shopping. This paper analyzes the characteristics of mobile shopping behavior of consumers, identifies the factors affecting consumer mobile shopping, and concludes with recommendations for the development of mobile shopping.
Research on Marketing Strategy Innovation of Enterprise in Mobile Internet
