scholarly journals Research on Marketing Strategy Innovation of Xi’an Small and Medium-sized Private Enterprises in the Era of New Media and Artificial Intelligence

2019 ◽  
Author(s):  
Chunli Huang
Keyword(s):  
Artificial Intelligence ◽  
New Media ◽  
Marketing Strategy ◽  
Private Enterprises ◽  
Strategy Innovation

Internet of Technological Transformation and Objects: I Robot Movie Analysis and Covid-19 Artificial Intelligence Robots

2021 ◽  
Author(s):  
Nimet Özsevinç
Keyword(s):  
Artificial Intelligence ◽  
New Media ◽  
Health Sector ◽  
Technological Transformation ◽  
Use Of Technology ◽  
The Social ◽  
Technological Means ◽  
Consumer Habits ◽  
Global Health Problem

With technological transformations, we change our roles with the machines in the present conditions of our sociological, psychological, economic, cultural structures. The use of technology widespread with the effect of capitalism increases our commitment to the technological tools we receive to the center of our lives. The social media revolution that has become a vital part with the new media causes us to integrate with technological means and shows that they have the power to change our communication forms. In particular, the binding of objects with internet providers, manipulates us, use and to our satisfaction. Our developing and continuously changing technology has the effects of our culture, personalities, consumer habits and the perceptions of us by changing our needs. Within the scope of this study, it is emphasized on the concept of the transformation of the technology, and the effects of the objects are made on the fact of the internet (IOT). At the same time, the analysis of this concept is analyzed the epidemic film related to the use of the health sector. The role of the artificial intelligence robots used in the fight against Covid-19, which is described as a global health problem, the role used in the challenge of this technology used to examine the benefits and damages of this technology used.

scholarly journals Machine Learning in Context, or Learning from LANDR: Artificial Intelligence and the Platformization of Music Mastering

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511984752 ◽  
Author(s):  
Jonathan Sterne ◽  
Elena Razlogova
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
New Media ◽  
Supervised Machine Learning ◽  
Media Industry ◽  
Learning In Context ◽  
Music Scene ◽  
Aesthetic Labor ◽  
Definition Of ◽  
Media Firms

This article proposes a contextualist approach to machine learning and aesthetics, using LANDR, an online platform that offers automated music mastering and that trumpets its use of supervised machine learning, branded as artificial intelligence (AI). Increasingly, machine learning will become an integral part of the processing of sounds and images, shaping the way our culture sounds, looks, and feels. Yet we cannot know exactly how much of a role or what role machine learning plays in LANDR. To parochialize the machine learning part of what LANDR does, this study spirals in from bigger contexts to smaller ones: LANDR’s place between the new media industry and the mastering industry; the music scene in their home city, Montreal, Quebec; LANDR use by DIY musicians and independent engineers; and, finally, the LANDR interface and the sound it produces in use. While LANDR claims to automate the work of mastering engineers, it appears to expand and morph the definition of mastering itself: it devalues people’s aesthetic labor as it establishes higher standards for recordings online. And unlike many other new media firms, LANDR’s connection to its local music scene has been essential to its development, growth, and authority, even as they have since moved on from that scene, and even as the relationship was never fully reciprocal.

How to optimize marketing strategy development

2020 ◽  
Vol 36 (8) ◽  
pp. 17-19
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Reading Time ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Human Creativity ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Artificial Intelligence (AI) is enabling companies to perform many functional tasks more efficiently. Some organizations are starting to further utilize its capabilities by combining the rationality of AI with human creativity in order to optimize development of marketing strategies. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals MODERN DIGITAL MARKETING TRENDS AND THEIR INFLUENCE ON THE MARKETING STRATEGY FORMATION

2021 ◽  
Vol 1 (54) ◽  
Author(s):  
Valentyn H. Hnoievyi ◽  
◽  
Oleksandr M. Koren ◽  
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
New Technologies ◽  
Digital Communication ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Digital Platforms

The article has dealt with the current trends of communication aspects of company’s relations with the customers. The emphasis is placed on the necessity to review the companies’ marketing strategies, in particular, due to communication constraints and the corresponding changes in the format of both direct and feedback with the customers. Restrictive measures have changed the format of competition, having created the conditions for its concentration in cyberspace. Changes in the nature of interpersonal communication predetermined by the limited personal activity and the introduction of remote forms of interaction, have generated demand for innovative ways of communication with customers. Other factors that require the adjustment of marketing strategies include the emergence of new behavioral capabilities of consumers associated with the intensive development of digital communication channels. It has been noted that in the digital communication environment, digital platforms provide the main format of communication with the existing customer base and potential customers. In addition, prompt acquisition and processing of data on purchasing behavior of customers allows companies to increase significantly the “sensitivity” of marketing research and optimize their own marketing decisions. Among the areas of increasing targeting and personalization of product offerings, the use of elements of artificial intelligence and voice search has been accentuated. Moreover, the use of artificial intelligence greatly facilitates and simplifies the work of marketers on the processing and initial analysis of the growing flow of digital marketing data, as well as provides greater efficiency. It has been concluded that widespread use of voice assistants in e-commerce requires companies to rethink radically their approaches to internal data processing, IT investment and customer engagement strategies. Active integration of chatbots into various communication platforms is able to make them universal tools for both business and consumers, which will allow them to become a familiar part of the user experience. Implementation of virtual reality and augmented reality elements in the interface of company websites can significantly diversify the process of collecting information by users and push them to unplanned purchases. It has been indicated that the growing standards of personalization and new rules of customer confidentiality will continue to require companies to be flexible and introduce new technologies in order to adapt permanently their business to new conditions. Focusing on building trust with customers based on digital communications will enable companies to create a long-term integrated marketing strategy and concentrate on the multi-channel nature of customer experience.

scholarly journals Reports of the 2014 AAAI Spring Symposium Series

AI Magazine ◽  
2014 ◽  
Vol 35 (3) ◽  
pp. 70-76
Author(s):  
Manish Jain ◽  
Albert Xin Jiang ◽  
Takashi Kiddo ◽  
Keiki Takadama ◽  
Eric G. Mercer ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
New Media ◽  
Autonomous Systems ◽  
Personal Knowledge ◽  
Knowledge Representation And Reasoning ◽  
The Internet ◽  
Motivational Systems ◽  
Symposium Series ◽  
Computational Game Theory ◽  
Machine Systems

The Association for the Advancement of Artificial Intelligence was pleased to present the AAAI 2014 Spring Symposium Series, held Monday through Wednesday, March 24–26, 2014. The titles of the eight symposia were Applied Computational Game Theory, Big Data Becomes Personal: Knowledge into Meaning, Formal Verification and Modeling in Human-Machine Systems, Implementing Selves with Safe Motivational Systems and Self-Improvement, The Intersection of Robust Intelligence and Trust in Autonomous Systems, Knowledge Representation and Reasoning in Robotics, Qualitative Representations for Robots, and Social Hacking and Cognitive Security on the Internet and New Media). This report contains summaries of the symposia, written, in most cases, by the cochairs of the symposium.

Nuances of Media Planning in New Media Age

2019 ◽  
pp. 151-170
Author(s):  
Anandan Pandiyan Pillai
Keyword(s):  
New Media ◽  
Marketing Strategy ◽  
Planning Process ◽  
Future Research ◽  
Media Planning ◽  
Communication Plan ◽  
Extant Literature ◽  
Planning Approach ◽  
The Media ◽  
Research Recommendations

This chapter aims to highlight the premises of traditional media planning process, create cognizance about the challenges that media planner today faces. A brief overview of extant literature on media planning, new media, is discussed. The author discusses media planning approach needs to consider marketing funnel and communication plan in consideration while building media plans. Further the chapter suggests a few additional steps that media planners need to consider during their future media planning exercises, given the increasing complexities in media consumption space. The author has mapped each of the media planning stages with the marketing funnel stage to emphasize that media planning is not an independent activity but needs to be closely stitched with the overall marketing strategy. Finally, future research recommendations are suggested.

Analysis of Emotional Approach of Digital Surveillance in Film Studies

2021 ◽  
Author(s):  
Selin Yılmaz ◽  
Deniz Yengin
Keyword(s):  
Artificial Intelligence ◽  
New Media ◽  
Film Studies ◽  
Communication Technologies ◽  
Hollywood Films ◽  
Camera Systems ◽  
Digital Surveillance ◽  
Content Analysis Method ◽  
The Individual ◽  
Machine Memory

Human is a social being, and needs communication to convey feelings, thoughts, beliefs, and ideologies to survive. Despite being man-made, machines do not have any feelings. However, the development of artificial intelligence poses a suggestion that machines can also think, and feel. The development of new communication technologies reveals the importance of the relationship between machines and humans. People can control the machine/robot with voice commands or hand-face-eye scans. The data processed in the machine memory can be interpreted with other algorithms and instantly give the needed information. The machine that processes the reaction of the individual sometimes may be protective for itself and the individual, and sometimes, a shadow. By recognizing the individual, the machine can turn into a dangerous and useful tool. Makine işlediği verileri saklayıp, depolamakta ve kayıt altına almaktadır. The data is protected by a machine-built firewall. However, if these data are captured, internal and external surveillance is inevitable. Nowadays, in terms of the ecology of communication, new media tools ensure the continuity of communication and facilitate the individual's socialization. In addition, the machines add speed to the life of the individual over time and space. In this study, the character structures of the machine are examined and its importance in terms of digital surveillance is revealed. The aim is to evaluate the machine in terms of digital surveillance by revealing that the machine can be protective, shadow, friend, or dangerous for the individual with the concept of artificial intelligence. In this study, the emotional intelligence of the machine and the concept of digital surveillance will be analyzed using the content analysis method and semiotics technique. In the research, randomly picked 5 Hollywood films (Ex Machina, I Robot, Bicentennial Man, Transcendence, Eagle Eye) will be analysed according to the character analysis of Jung, and the different aspects of the human and machine will be determined by making use of the emotional side of the machine and the fundamental oppositions of Barthes. In these films, the forms of the machine are different, and it is noteworthy that they have protective and shadow characters. The machine becomes dangerous by acting with its emotions. As a result, it has been revealed that the machine/robot reacts according to the data and has an important aspect in terms of digital surveillance since the machine is constantly evolving with the power of artificial intelligence, and this development makes it easier to access other tools and facilitate digital surveillance. In the eagle eye film, the machine can make digital surveillance using all the camera systems in the city.

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