scholarly journals Community Relations: Bentuk Tanggung Jawab Sosial Organisasi

2013 ◽  
Vol 1 (2) ◽  
Author(s):  
G. Arum Yudarwati
Keyword(s):  
Social Capital ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Significant Role ◽  
System Approach ◽  
Community Relations ◽  
Public Relations Practitioners ◽  
Micro Level ◽  
Corporate Social

 Community relations is performed as an institution’s planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community. Community relations will reduce conflict and help to discover the best policy that lead to wellbeing community through the establishment of social capital as part of corporate social responsibility. At the macro level, the system approach and communitarian approach give perspectives to explain the interaction between organization with its environment. At the mezzo level, the community relations should be supported by its function in organization. Finally at the micro level, public relations practitioners should take a significant role in organizations.

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

Impementasi CSR Melalui Program Donor Darah Oleh PT Indomarco Prismatama Cabang Cirebon

2018 ◽  
Vol 1 (2) ◽  
pp. 189-211
Author(s):  
Uun Machsunah ◽  
Subhan Subhan
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Community Relations ◽  
Corporate Social

ABSTRACT Penelitian ini menunjukkan bahwa  latar belakang dilaksanakannya program donor darah oleh PT Indomarco Prismatama  karena perwujudan misi, kewajiban perusahaan kepada Undang-undang, sebagai tanggung jawab sosial perusahaan (CSR) dan membantu masyarakat yang membutuhkan darah  dan stok darah yang disalurkan ke PMI. Implementasi  program donor darah mengimplemasikan  kepedulian karyawan melalui  teori Carl Weick pada kegiatan Corporate Social Responsibility (CSR)  Donor Darah oleh tim Public Relations(PR) dalam konteks hubungan komunitas ( Community Relations). Kata-kata kunci:  implementasi CSR, donor darah, PMI,  tim PR, community relations

scholarly journals The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation

2021 ◽  
Vol 18 (6) ◽  
pp. 3128
Author(s):  
Min-Jik Kim ◽  
Byung-Jik Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Organizational Commitment ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Future Research ◽  
Prosocial Motivation ◽  
Moderated Mediation Model ◽  
Micro Level ◽  
Corporate Social ◽  
The Relationship

Although there has been extensive research on the corporate social responsibility (CSR)–performance link, full understanding is still elusive. A possible reason for this is the limited understanding of the underlying processes that affect the relationship. Grounded in institutional theory, which emphasizes the importance of micro-level intermediating processes (e.g., employees’ perceptions and attitudes) to explain a macro-level association (i.e., CSR to organizational performance), we built a moderated mediation model where: (i) organization commitment mediated the influence of CSR on organizational performance, and (ii) an employee’s prosocial motivation moderated the relationship between CSR and organizational commitment. Using three-wave time-lagged survey data obtained from 302 Korean workers, we found that organizational commitment is an important micro-level process in the CSR–performance link, and that the level of an employee’s prosocial motivation can positively moderate that link. We discuss theoretical and practical implications, along with limitations and future research directions.

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