scholarly journals The Contemporary Election Campaign in Romania: Approaching the Electorate through Online and Offline Communication Channels. Case study: The European Parliament Elections 2019

2020 ◽  
Vol 13 (1(36)) ◽  
pp. 41-60
Author(s):  
Veronica CȂMPIAN ◽  
◽  
Brîndușa Maria CERGĂ ◽  
Author(s):  
Maurice Vergeer ◽  
Liesbeth Hermans ◽  
Steven Sams

This study explores the use of Twitter by candidates, in particular their networking and micro-blogging activities in the election campaign for the European Parliament elections of 2009 in the Netherlands. The main focus is on identifying what political aspects (e.g. party characteristics and candidate characteristics) influences their use of Twitter as a campaign tool. Furthermore, we explore the effectiveness of candidates' activities on Twitter in gaining votes.


2017 ◽  
Vol 7 (2) ◽  
pp. 213-234 ◽  
Author(s):  
Diana-Luiza Dumitriu ◽  
Elena Negrea-Busuioc

Abstract This paper examines sports metaphors as symbolic resources for electoral discourse, focusing on both their conventional nature and their strategic value in delivering the political message. It takes the form of a case study analyzing the multimodal realizations of the ‘EuroChampion’ sports metaphor in five posters used by the Romanian Liberal Party in the 2014 campaign for the European Parliament. We argue that the ‘EuroChampion’ metaphor and the richness of sports imagery are strategically used to enhance deeper doctrinal party positioning, such as promoting meritocracy and competitiveness, while, at the same time, empowering women candidates in the election.


2016 ◽  
Vol 18 (2) ◽  
pp. 39 ◽  
Author(s):  
Elena Negrea-Busuioc

<p>Populism is on the rise in Europe; this is a fact attested by the success of populist parties in recent elections (regional, national, European). Populists’ electoral performance can be explained from a variety of perspectives, depending on the focus of the analysis; e.g. ideological, socio-economic, political factors. This paper aims to contribute insightful observations to the attempts to show how these parties have managed to score so well in elections by analyzing the communication and discursive practices used by populist politicians. I will focus on examining elements of populist rhetoric used by populist politicians, as well as by mainstream politicians in televised debates and election posters from the 2014 European Parliament election campaign in Romania.</p>


2021 ◽  
pp. 146511652199845
Author(s):  
Jeffrey Nonnemacher

Since direct elections to the European Parliament began in 1979, variations in voting behavior in European Parliament elections from national elections have raised interesting questions about political behavior. I add to a growing literature that explores turnout in European Parliament elections by focusing on the count of national elections between European Parliament elections. Through a cross-national study of elections, I find that turnout decreases in the European Parliament contest following cycles with numerous national contests. Then, using data from the European Election Study, I argue that this is the result of frequent elections decreasing turnout particularly among already low interest voters who stay home. My findings have implications for how formal rules of multi-level elections shape political behavior more generally and voter fatigue in particular.


Politics ◽  
2021 ◽  
pp. 026339572110083
Author(s):  
Michaela Maier ◽  
Carlos Jalali ◽  
Jürgen Maier ◽  
Alessandro Nai ◽  
Sebastian Stier

European elections have been described as second-order phenomena for voters, the media, but also parties. Yet, since 2009, there exists evidence that not only voters, but also political parties assign increasing significance to European elections. While initially ‘issue entrepreneurs’ were held responsible for this development, the latest campaigns have raised the question of whether mainstream parties are finally also campaigning on European issues. In this article, we examine European Union (EU) salience in the 2019 European Parliament (EP) campaigns of government and opposition parties and the predictors of their strategic behaviours. We test the relevance of factors derived from the selective emphasis and the co-orientation approach within an integrated model of strategic campaign communication based on expert evaluations of 191 parties in 28 EU member states. Results show that the traditional expectation that government parties silence EU issues does not hold anymore; instead, the average EU salience of government and opposition parties is similar on the national level. The strongest predictors for a party’s decision to campaign on EU issues are the co-orientation towards the campaign agendas of competing parties, and party’s EU position.


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