Generation Y Seeking and Sharing Dining Experience on Social Networking Sites

2017 ◽  
Vol 1 (2) ◽  
pp. 79-96
Author(s):  
Rizwan Danish ◽  
Sabina MuhammadDin ◽  
Asim Munir ◽  
Rashid Saleem ◽  
Rizwan Kiyani
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites

Electronic Media

2022 ◽  
pp. 791-802
Author(s):  
Sakshi Gupta ◽  
Neha Yadav ◽  
Loveleen Gaba
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Online Community ◽  
Effective Means ◽  
Cost Effective ◽  
Electronic Media ◽  
Exponential Rate ◽  
Internet Users

Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

The influence of eWOM on intentions for booking luxury hotels by Generation Y

2021 ◽  
pp. 135676672098787
Author(s):  
Harold Lee ◽  
Jihye Min ◽  
Jessica Yuan
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Generation Y ◽  
Social Networking Sites ◽  
Behavioral Control ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Customer Base ◽  
Luxury Hotels ◽  
Acceptance Model

Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking sties. By adopting and using four selected constructs (perceived usefulness, enjoyment, subjective norm, and perceived behavioral control) from the extended Technology Acceptance Model and the Theory of Planned Behavior, this study reveals how eWOM on social networking sites influences Generation Y’s purchase intentions when booking luxury hotels. The current study suggests that the usage of eWOM on social networking sites not only helps potential Generation Y customers select suitable luxury hotels but also allows luxury hoteliers to better cater to this growing market segment.

Generation Y's dining information seeking and sharing behavior on social networking sites

2014 ◽  
Vol 26 (3) ◽  
pp. 349-366 ◽  
Author(s):  
Anil Bilgihan ◽  
Cheng Peng ◽  
Jay Kandampully
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Factor Analysis ◽  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Information Seeking ◽  
Social Media Marketing ◽  
Content Type ◽  
Sharing Behavior

Purpose – Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing behavior with regard to information about SNS; it also investigates the impact of consumer characteristics and gender differences on information seeking and sharing behaviors, to help marketers and researchers gain better insight into Generation Y consumers and social media marketing. Design/methodology/approach – A self-administered survey was conducted among Generation Y college students. Exploratory factor analysis, confirmatory factor analysis and Mann-Whitney U-tests were employed to address the research questions. Findings – Generation Y'ers are heavy users of SNS. Consumer opinion leadership (COL) and consumer susceptibility to interpersonal influence (CSII) affect Generation Y's dining information seeking and sharing behavior on SNS. No gender differences emerged. Research limitations/implications – This research extends COL and CSII, from general consumer behavior to dining-related behavior, and offers insights into the information seeking and sharing behavior of Generation Y. In practical terms, it raises marketers' awareness of Generation Y consumers and highlights the importance of social media marketing. A limitation of this study is the sample size and generalizability of the results. Originality/value – This study represents a first attempt to use COL and CSII to explain dining behavior and link these two consumer characteristics with social media marketing.

scholarly journals Responsiveness of millenial (generation Y) to social media recruitment campaigns: evidence from Pakistan

2020 ◽  
Vol 11 (7) ◽  
pp. 2568-2591
Author(s):  
Seema Chandani ◽  
Adnan Bashir ◽  
Afaq Kazi Ahmed
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Millennial Generation ◽  
Cost Effective ◽  
Independent Variables ◽  
Recruitment And Selection ◽  
Consistent Information ◽  
Selection Of

The utilization of social media has expanded rapidly in the 21st century; the majority of people use social media and social networking sites (SNSs) especially millennial “Generation Y” (born between 1980 to 1994 and now 26 to 40 years old). The purpose of the study is to observe the responsiveness of Millennial (Generation Y) to social media recruitment campaign in Pakistan. The research involves the dependent variable as recruitment and selection of generation Y and four independent variables as perceived costs, perceived risks, perceived opportunities, and perceived benefits. Survey sent to 150 respondents, out of which 106 being received. The data gathered was tested by using the SPSS for descriptive statistics, standard deviations, Correlation, regression analysis was done to check the relationship between dependent and independent variables. The results of the first objective revealed that the utilization of social networking in recruitment is inexpensive for many companies, the outcomes of the second variable indicated that when using social media, the human resource professionals gather consistent information for all candidates making fair and speedy hiring, to analyze the third objective, the outcomes have shown that there are numerous risks associated while using social networking sites and lastly when testing the fourth objective observed that various organizations don't have job portal page for  recruitment of Millennial (Generation Y) and majority candidates use LinkedIn, Facebook and Twitter for job searching. The study concluded that appropriate utilization of social networking sites in recruitment and selection of Millennial (Generation Y) provides excess to more extensive pool of candidates, is cost effective, faster and practical for organizations. They take benefit by utilizing social networking sites for recruitment campaigns yet the quality and competency of candidates not compromised however the candidate’s information privacy risk need mitigation.

Sustainability and Future Generation Infrastructure on Digital Platform

2017 ◽  
pp. 124-142
Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash
Keyword(s):  
Factor Analysis ◽  
Discriminant Analysis ◽  
Social Networking ◽  
Search Engine ◽  
Generation Y ◽  
Service Provider ◽  
Social Networking Sites ◽  
Future Generation ◽  
Study Data ◽  
Digital Platform

Sustainability of an organization depends of many factors but in the case of digital platform understanding Generation Y properly is one of them because they are responsible for future generation infrastructure. To understand the behavior of Generation Y and their confused behavior can play very important role for any organization sustainability. There are number of sources available for information to Generation Y (i.e. Social Networking sites, E-mails, and Search Engine Optimization etc.) because of that they feel confused and overloaded. Therefore, the objective of this chapter is to identify the factors which are playing role to make Generation Y feel confused and also identify the reasons that how we can overcome their confusion so that trust of Generation Y and their retention can increase. To achieve the objectives of this study, data has been collected from Generation Y through structured questionnaire. Factor Analysis (FA) and Discriminant Analysis (DA) have been employed. The output of the study not only can help the service provider to understand Generation Y.

Electronic Media

2020 ◽  
Vol 10 (3) ◽  
pp. 9-22
Author(s):  
Sakshi Gupta ◽  
Neha Yadav ◽  
Loveleen Gaba
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Online Community ◽  
Effective Means ◽  
Cost Effective ◽  
Electronic Media ◽  
Exponential Rate ◽  
Internet Users

Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

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