scholarly journals CORPORATE SOCIAL RESPONSIBILITY'S PATHWAYS TOWARDS CUSTOMER LOYALTY IN ROMANIAN RETAIL: A PLS-SEM MEDIATION ANALYSIS

2020 ◽  
Vol 10 (3) ◽  
pp. 99-118
Author(s):  
Nicolae Nae ◽  
◽  
Simona Cătălina Ștefan ◽  
Cătălina Florentina Albu ◽  
◽  
...  
Keyword(s):  
Social Responsibility ◽  
Customer Loyalty ◽  
Corporate Reputation ◽  
Positive Relationship ◽  
Retail Sector ◽  
Mediating Role ◽  
The World ◽  
Corporate Social ◽  
The Relationship

For the time being, many companies around the world attach great importance to corporate social responsibility (CSR) practices and policies. This trend that manifests itself worldwide, is also characteristic for Romania, many companies being regularly active in the CSR field. The motivation of these companies to get involved in social or ecological activities is not only related to the moral or ethical side of business, but also to many benefits that CSR can generate, such as improving the company's image or customer loyalty. The purpose of this paper is to analyze the relationship between CSR and customer loyalty in the Romanian retail sector. Moreover, the effect that CSR has on corporate reputation and the mediating role of reputation on the relationship between CSR and customer loyalty has been studied. In this regard, a questionnaire-based survey was conducted to measure the level of social responsibility and corporate reputation perceived by customers of retail stores in Romania, but also their loyalty to a particular store. The obtained results confirm the existence of a positive relationship between CSR and customer loyalty, but also the partial mediation that the corporate reputation exerts on this relationship.

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

2021 ◽  
Vol 25 ◽  
pp. 123-135 ◽  
Author(s):  
Tahir Islam ◽  
Rauf Islam ◽  
Abdul Hameed Pitafi ◽  
Liang Xiaobei ◽  
Mahmood Rehmani ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Corporate Reputation ◽  
Mediating Role ◽  
Corporate Social ◽  
The Impact

Revisiting the relationship between corporate social responsibility and organizational performance: The mediating role of team outcomes

2020 ◽  
Vol 27 (4) ◽  
pp. 1630-1641 ◽  
Author(s):  
Khawaja Fawad Latif ◽  
Aymen Sajjad ◽  
Rabia Bashir ◽  
Muhammad Bilal Shaukat ◽  
Muhammad Bilal Khan ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Mediating Role ◽  
Team Outcomes ◽  
Corporate Social ◽  
The Relationship

scholarly journals How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy

2020 ◽  
Vol 12 (7) ◽  
pp. 2667 ◽  
Author(s):  
Baoliang Hu ◽  
Tao Zhang ◽  
Shuai Yan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Model ◽  
Organizational Legitimacy ◽  
Hierarchical Regression ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship ◽  
Answering Questions

Business model (BM) innovation driven by corporate social responsibility (CSR) has attracted considerable attention from scholars. However, the understanding of whether and how CSR influences BM innovation is limited. Therefore, this paper aimed to fill these gaps by exploring the influence of CSR on BM innovation through the mediating role of organizational legitimacy (OL). This paper proposed research hypotheses on the relationships among CSR, OL, and BM innovation and empirically tested these hypotheses by using the hierarchical regression analysis method with data collected from 186 firms. The results of this study show that both CSR and OL positively influence BM innovation. The results also show that CSR positively influences OL and OL mediates the relationship between CSR and BM innovation. This paper provides new insights into the relationship between CSR and BM innovation by answering questions of whether and how CSR influences BM innovation. This paper may help managers better understand how to link CSR and BM innovation.

scholarly journals Employees’ Perception of Corporate Social Responsibility Impact on Employee Outcomes: Mediating Role of Organizational Justice for Small and Medium Enterprises (SMEs)

2018 ◽  
Vol 10 (7) ◽  
pp. 2429 ◽  
Author(s):  
Muddassar Sarfraz ◽  
Wang Qun ◽  
Muhammad Abdullah ◽  
Adnan Alvi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Justice ◽  
Employee Perception ◽  
Employee Outcomes ◽  
Business World ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility is emerging topic in the modern business world. Employees are vital assets for any organization. Corporate Social Responsibility practices have a significant influence on employee’s performance. The study aimed to investigate the relationship between employee perception of corporate social responsibility (CSR) and employee’s outcome in Pakistan for SMEs. Additionally, it examined the relationship of Employee’ Perception of CSR as an independent variable. Further, this study considers mediating role of organizational justice between employee’s perception of CSR and employee’ outcomes. The quantitative method was used to collect data from 300 SME’s. Hypotheses were tested by using statistical software (SPSS). Correlation analysis shows the significant relationship between variables, i.e., employee’s perception of CSR and employee outcomes. Moreover, regression analysis was performed for mediation analysis. The results show that organizational justice partially mediated between employee’s perception of corporate social responsibility and employee’s outcomes. Practical implications were discussed, and future research directions were recommended.

scholarly journals Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity

2021 ◽  
Vol 4 (6) ◽  
Author(s):  
LIQUN W ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Ethical Responsibility ◽  
Mediating Role ◽  
Trust Propensity ◽  
Corporate Social ◽  
The Relationship ◽  
Moderating Role

Though the pyramid model of corporate social responsibility, the paper classified tourism corporate social responsibility into economic responsibility, legal responsibility, ethical responsibility, charitable responsibility and environmental responsibility. With the COVID-19 epidemic as the background, based on 250 questionnaire data, the paper proposed a structural equation model that explore the impact mechanism of tourism corporate social responsibility on tourist purchase intention during the COVID-19 epidemic. The mediation effect of trust was examined in the model. And the question whether trust propensity plays a moderating role was answered. The results of experimental studies revealed that: First, the economic responsibility, ethical responsibility and charitable responsibility have a significant positive effect on tourist purchase intention during the epidemic period. Second, trust plays a partial mediating role in the relationship between tourism corporate social responsibility and tourist purchase intention. Third, trust propensity has no moderating effect on the relationship between tourism corporate social responsibility and tourist purchase intention. Suggestions for tourism enterprises was put forwarded: except ensuring the quality of tourism products, enterprises should take corporate social responsibility into consideration of the long-term management decisions. Especially in the event of major events (COVID-19), it is more important to show the responsibility of enterprises.

An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty – evidence from the Taiwan non-life insurance industry

2017 ◽  
Vol 13 (2) ◽  
pp. 355-369 ◽  
Author(s):  
Chen-Ying Lee ◽  
Wei-Chen Chang ◽  
Hsin-Ching Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Loyalty ◽  
Life Insurance ◽  
Corporate Reputation ◽  
Brand Image ◽  
Insurance Industry ◽  
Content Type ◽  
Mediating Role ◽  
Corporate Social

Purpose Corporate social responsibility (CSR) has gradually come to be regarded as a strategic business tool, and has a significant influence on consumers’ behaviours, but few studies discuss CSR regarding consumers’ behaviour in the insurance industry. The purpose of this paper is to investigate the effects of CSR on corporate reputation and customer loyalty. Design/methodology/approach This paper used a survey to assess consumers’ perception regarding CSR activities from non-life insurance industries. The questionnaires were administered to consumers who have purchased insurance in Taiwan. The survey questions were tested through an exploratory factor analysis. An analysis of variance and multiple regressions were performed to test the hypotheses. Findings The empirical results demonstrate that CSR activities have significantly positive influences on corporate reputation and customer loyalty. Additionally, CSR activities also have significantly positive influences on brand image. Furthermore, the study indicates the mediating role of brand image on CSR, corporate reputation and customer loyalty. Originality/value This paper establishes the mediating role of brand image among CSR, corporate reputation and customer loyalty for non-life insurance industries. Additionally, the empirical results focus on analysing the impact of CSR on customer’s behaviour, and strongly encourage insurers to continue investing; CSR and brand image can be strategic marketing tools and promote the sustainable development of insurance.

scholarly journals Board-level codetermination: A driving force for corporate social responsibility in German companies?

2019 ◽  
Vol 25 (3) ◽  
pp. 233-246 ◽  
Author(s):  
Robert Scholz ◽  
Sigurt Vitols
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Driving Force ◽  
Positive Relationship ◽  
Un Global Compact ◽  
Quantitative Studies ◽  
Corporate Social ◽  
Board Level ◽  
The Relationship

We examine the relationship between board-level codetermination and corporate social responsibility in German companies, engaging with two distinct literatures. Most quantitative studies of codetermination focus on its economic impact, with little attention to other outcomes. Studies of corporate social responsibility rarely consider the role of worker representatives. Our new measure of the strength of codetermination, the Mitbestimmungsindex (MB-ix), shows a positive relationship with ‘substantive’ policies such as the adoption of targets for reducing pollution, but not with ‘symbolic’ policies, such as membership of the UN Global Compact. We therefore shed new light on the role of codetermination and provide a more differentiated view of the spread of what has been termed ‘explicit’ corporate social responsibility in Germany.

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