scholarly journals Exploring Strategies to Enhance the Presentation of Information in Print DTCA to Improve Consumers’ Recall of Information

2017 ◽  
Vol 8 (1) ◽  
Author(s):  
Monica J Hwang ◽  
Shih-Ying Hsu

This study examines how best to present information in an antidepressant print DTCA. The objectives of this study are to: (1) modify an antidepressant print advertisement to enhance consumers’ understanding of the presented information, (2) create a questionnaire to measure consumers’ recall of the information presented in an antidepressant print advertisement and (3) pilot test the study instruments by comparing consumers’ recall of the information in the antidepressant print advertisement between those who view the original advertisement and those who view the modified advertisement. Modifications of the advertisement were based on the Explanatory Structure Building Model, findings from previous studies, and literature pertaining to the enhancement of the readability and comprehension of written health information. Data collection was conducted in three stages using mixed methods. This study details potential techniques that can be used to enhance the presentation of information in print DTCA in order to improve consumers’ recall of the information. Furthermore, this study shows that strategies to improve the presentation of information in print DTCA exist and that the strategies are feasible to apply. Conflict of Interest This research study was supported by the University of Wisconsin-Madison Population Health Dissertation Grants sponsored by the Robert Wood Johnson Foundation and the Sonderegger Research Center Dissertation Research Grants.   Type: Original Research

2021 ◽  
Vol 03 (06) ◽  
pp. 236-246
Author(s):  
Duaa Majed JABER ◽  
Faten Abas ALASADI

The study has completed (the role of formal acclimatization and activation of motion flow in the design of internal spaces), where the first chapter included the research problem that was identified by the following question: What is the formal adaptation of a design for internal spaces and what is the flow of movement in the design of internal spaces? , While the limits of the research were represented in the study of formal acclimatization through the manifestations and role of movement and flow in designing the internal spaces of student clubs in the colleges of the University of Babylon for the year 2016-2018. While the second chapter included previous studies and their discussion, with defining the theoretical framework within two topics: The first topic: specializing in the concept of adaptation in general. The second topic: includes the concept of movement in interior design. While the third chapter included: Research procedures and methodology, as the descriptive approach was adopted in the analysis, and the intentional sample of the research study models was chosen from the original research community. The fourth chapter also relied on a set of results reached by the research study, the most important of which were: Relative verification of what acclimatization constituted the main interface in all the research model despite the verification of the morphological diversity in the middle and lateral display sites. As for the most important conclusions, it emerged through the follow-up of a repeated formal system at the level of parts in most of the internal spaces of student clubs, which establishes a visual and mental stored scene in the presence of the recipient, and is a monotonous formal single at the macro level, as well as the research study included recommendations, proposals, and access to the list of Arab sources And foreign.


Author(s):  
Hans Ris

The High Voltage Electron Microscope Laboratory at the University of Wisconsin has been in operation a little over one year. I would like to give a progress report about our experience with this new technique. The achievement of good resolution with thick specimens has been mainly exploited so far. A cold stage which will allow us to look at frozen specimens and a hydration stage are now being installed in our microscope. This will soon make it possible to study undehydrated specimens, a particularly exciting application of the high voltage microscope.Some of the problems studied at the Madison facility are: Structure of kinetoplast and flagella in trypanosomes (J. Paulin, U. of Georgia); growth cones of nerve fibers (R. Hannah, U. of Georgia Medical School); spiny dendrites in cerebellum of mouse (Scott and Guillery, Anatomy, U. of Wis.); spindle of baker's yeast (Joan Peterson, Madison) spindle of Haemanthus (A. Bajer, U. of Oregon, Eugene) chromosome structure (Hans Ris, U. of Wisconsin, Madison). Dr. Paulin and Dr. Hanna are reporting their work separately at this meeting and I shall therefore not discuss it here.


Author(s):  
Patricia N. Hackney

Ustilago hordei and Ustilago violacea are yeast-like basidiomycete pathogens ofHordeum vulgare and Silene alba respectively. The mating type system in both species of Ustilago is bipolar, with alleles, A,a, (U.hordei) and a1, a2 (U.violacea) at a single locus. Haploid sporidia maintain the asexual phase by budding, while the sexual phase is initiated by conjugation tube formation between the mating types during budding and conjugation.For observation of budding, sporidia were prepared by culturing the four types on YEG (yeast extract glucose) broth for 24 hours. After centrifugation at 5000g cells were either left unmated or mated in a1/a2,A/a combinations. The sporidia were then mixed 1:1 with 4% agar and the resulting 1mm cubes fixed in 8% gluteraldehyde and post fixed in osmium tetroxide. After dehydration and embedding cubes were thin sectioned with a LKB ultratome and photographed in a Zeiss 9s transmission electron microscope or in an AE1 electron microscope of MK11 1MEV at the High Voltage Electron Microscopy Center of the University of Wisconsin-Madison.


1923 ◽  
Vol 9 (1) ◽  
pp. 81-90
Author(s):  
W. L. Westermann ◽  
A. G. Laird

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