Abstract
Objectives
The USDA is partnering with retailers to authorize online EBT card use to increase grocery store access and promote healthy eating. We examined online grocery shopping behaviors among households with children (< age 8), including SNAP recipients and SNAP-eligible non-recipients (income < 130% of federal poverty level).
Methods
Mixed-methods data were collected between Nov 2020-Jan 2021. A survey (n = 300; Qualtrics) assessed attitudes, social norms, barriers, perceived behavior control (4-point Likert scale, validated), and frequency of food purchases online and in-store. Descriptive statistics (mean and %) were analyzed using Stata. Using random sampling, respondents participated in in-depth interviews (n = 10) and focus group discussions (n = 50, 5 groups). All interviews were transcribed and analyzed using MAXQDA.
Results
Participants were predominantly female (88%), 20–39 years old (42%), 30% Non-Hispanic Black, 78% received SNAP. Among online shoppers (58%), 48% had paid with an EBT card, most perceived spending same amount (31%) or less (42%) online than in-store, and 69% reported more impulse purchases in-store than online. Delivery was the preferred method to receive groceries (65%), but fees were a barrier (52%). Most participants purchased less frequently fresh fruits (52%), vegetables (57%), meat and seafood (57%) online than in-store (Gamma p-value for all < 0.001). Trusting food selection and returns were reasons for not buying fresh produce and meats online: “We did try ordering produce and meats and stuff like that, and most of it was rotten and I ended up having to go back to get my money back anyway”. Saving time and convenience were facilitators: “[It appeals to me] because the kids, the corona, taking kids to the store, walking up and down the aisles, I forget stuff when in the store… if I'm in the house, I know what I need, I can just click and order”.
Conclusions
Families with children receiving SNAP are using online grocery services. Despite the potential to address inequities in food access, fees, and food selection concerns may lead families to purchase less fresh produce online than in-store. Successful scale-up of the USDA program must ensure that the EBT online program supports healthier purchasing and eating practices among SNAP-eligible families.
Funding Sources
Healthy Eating Research from the Robert Wood Johnson Foundation.