In a new era of booming information technology, E-commerce has become an important developing country in China, and parents and students have gradually welcomed this profession. In the information age, how to improve the quality of training in professional higher education and then meet the employment needs of industries and enterprises has become a key issue for higher vocational education in China. This article mainly studies the E-commerce professional talent training model based on identity inheritance. This article analyzes the current situation of E-commerce talent training, combines pragmatism, and proposes strategies for training talented E-commerce experts in underdeveloped western regions. The theory of business talent development has certain theoretical significance for guiding and promoting electronic trade and socioeconomic development. The research in this article shows that despite a large number of international trade graduates every year, the electronic trading group (70.1%) is still international trade, and 85.9% of companies still believe that there is a gap between transnational E-commerce traders. In order to “effectively connect” the training of E-commerce talents in higher vocational education and social needs, it is necessary to take the needs of industrial development as the driving force and market demand as the guidance and take practical measures to improve the school-enterprise matching. The distance between talents ultimately promotes professional construction and talent training and achieves a win-win situation for both schools and enterprises.
Research on the Mode of Cultivating Practical Talents of Cross-border E-commerce in Higher Vocational Education based on Market Demand