E-COMMERCE CONSUMER BEHAVIOR AND SHOPPING CULTURE DURING THE COVID-19 PANDEMIC

In the era of the Covid-19 pandemic, the marketplace platform by the nation's children dominates the online shopping market in Indonesia. Tokopedia, Shopee, Bukalapak, Lazada, and Bibli are among the top five frequented online shopping sites in Indonesia. Data from Bank Indonesia recorded electronic trade transactions almost doubled in the midst of the Covid-19 pandemic, the use of electronic money is also predicted to rise by 32.3 percent to Rp 266 trillion. In addition, digital banking transactions are expected to grow by 19.1 percent. Based on these data, it can be concluded that online shopping behavior has become a new trend, lifestyle, and culture in the Covid-19 pandemic. The data from Bank Indonesia shows the phenomenon that online shopping and conducting digital banking transactions, on the one hand, is a solution to prevent the spread of Covid-19 while on the other hand, without us knowing, consumers will become "dark eyes" so that it becomes consumptive, excessive shopping, and buying goods / services beyond the limits of needs.

DEVELOPMENT OF ELECTRONIC TRADE IN AZERBAIJAN AND SOLUTIONS TO THE PROBLEMS IN THIS FIELD

The article provides information on the establishment and development of e-commerce in Azerbaijan, emphasizing that the scale of this field will expand in our country in a short time. Information was provided on the number of payment cards in Azerbaijan in 2016-2020, the volume of non-cash payments, transactions with debit and credit cards, transactions per ATM and one POS-terminal. The article also notes the volume of transactions carried out by foreigners visiting Azerbaijan through bank cards in January-October 2021 and e-commerce in Azerbaijan in January-October 2019-2021.

MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE

The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.

Study on Product Opinion Analysis for Customer Satisfaction on E-Commerce Websites

The E-commerce websites have been emerged in a high range of marketing benefits for the users to publish or share the experience of the received product by posting review that contain useful comments, opinions and feedback on the product. These days, a large number of clients acquire freedoms to look at comparative items in online sites and pick their top choices in computerized retailers, like Amazon.com and Taobao.com. Client audits in online media and electronic trade Websites contain important electronic word data of items. Sentiment Analysis is broadly applied as voice of clients for applications that target showcasing and client care. Sentiment extractors in their most essential structure classify messages as either having a good or negative or once in a while neutral supposition. A typical application of sentiment investigation is the programmed assurance of whether an online review contains a positive or negative review. Subsequently, in this paper, with the use of the strategies on sentiment analysis, obstinate sentences alluding to a particular element are first recognized from item online audits. We have proposed deep learning strategy as a classification model for discovering the condition of review. The outcomes showed suggested site for the client dependent on the early audits, past reviews and answer given to inquiry audit for the client. Additionally, it is seen that the proposed strategy can ready to answer every one of the reviews with a superior closeness like a human reaction to the client.

Research on the Training Model of E-Commerce Professionals Based on Big Data Analysis

In a new era of booming information technology, E-commerce has become an important developing country in China, and parents and students have gradually welcomed this profession. In the information age, how to improve the quality of training in professional higher education and then meet the employment needs of industries and enterprises has become a key issue for higher vocational education in China. This article mainly studies the E-commerce professional talent training model based on identity inheritance. This article analyzes the current situation of E-commerce talent training, combines pragmatism, and proposes strategies for training talented E-commerce experts in underdeveloped western regions. The theory of business talent development has certain theoretical significance for guiding and promoting electronic trade and socioeconomic development. The research in this article shows that despite a large number of international trade graduates every year, the electronic trading group (70.1%) is still international trade, and 85.9% of companies still believe that there is a gap between transnational E-commerce traders. In order to “effectively connect” the training of E-commerce talents in higher vocational education and social needs, it is necessary to take the needs of industrial development as the driving force and market demand as the guidance and take practical measures to improve the school-enterprise matching. The distance between talents ultimately promotes professional construction and talent training and achieves a win-win situation for both schools and enterprises.

Problems and prospects of e-commerce regulation in the EAEU

The rapid growth of online trade leads to a number of problems faced by EAEU member states in the implementation of customs regulation of electronic commerce: reducing the tax base by reducing traditional trade; sending profit fl ows to those countries where the parent companies of online trading platforms are registered; imperfect competition of goods imported duty-free compared to goods produced within the EAEU; the emergence of new security threats due to the actual lack of certification and other restrictions, which actualizes a thorough study of this phenomenon and its timely regulation. The article outlines topical issues of regulating the movement of goods of cross-border electronic trade across the customs border of the EAEU, which make it necessary to amend the Agreement on the Customs Code of the EAEU on cross-border electronic commerce, that is, the content of the draft Protocol on Amendments, according to which "goods for electronic commerce" is understood as goods, acquired by individuals in the framework of foreign electronic commerce, under which, in turn, it is meant to conclude a transaction, one of the parties to which is a foreign economic operator, on electronic trading platforms through the Internet. An analysis of these changes is presented, in particular, the prospect of creating a new legal institution and type of activity in the field of customs regulation — an e-commerce operator, which will provide logistics of operations, as well as ensure interaction with Internet sites and customs, ensuring customs declaration processes. The main requirements for the operator of electronic commerce, the specifics of temporary storage, customs declaration and issuance of electronic commerce goods, the specifics of the application of the customs procedure of the customs warehouse, as well as the procedure for applying customs payments and the prospects for regulating electronic commerce in the EAEU have been determined.

PROSPECTS FOR DECARBONIZATION OF DISTRICT HEATING IN UKRAINE

The purpose of the work is to determine promising areas for decarbonization of district heating in Ukraine, as well as measures necessary for their practical implementation. State of the development of bioenergy in the world and in the EU is presented, and considerable contribution of bioenergy to the production of renewable heat is emphasized. In Ukraine, the existing problems of long-term planning at the state and regional levels in the heat supply sector need to be addressed. Recommendations for solving these problems have been developed. One of them is the elaboration of the Heat Supply Strategy until 2035, built on the principle of the Energy Strategy of Ukraine, as well as the Action Plan for its implementation. It is recommended to introduce the term “efficient district heating” in the legislation of Ukraine, which corresponds to Directive 2012/27/EU on energy efficiency, and to declare the purpose of increasing the share of such systems in district heating. The role of bioenergy in the process of decarbonization of district heating of Ukraine is analyzed. It is shown that one of the ways that can significantly improve the situation in heat supply is the wide involvement of biomass and solid biofuels in this sector. For the effective implementation of this task it is necessary to launch an electronic trade system for solid biofuels (biofuel exchange), introduce competition in district heating systems, as well as perform a set of additional actions and measures. This will allow not only to stabilize the situation with heat supply in Ukraine, but also to reduce the heat tariff for end users by 15-20%.

130218072_Ovilya Nosavan Dini_A_Medium, Small and Medium Enterprises and Digital Platforms.

The Central Bureau of Statistics of the Republic of Indonesia (September 2020) conducted a survey where the results explained that there was a decrease in the income of micro and small businesses by 84% and 82% in medium and large businesses in the accommodation, food and beverage, other services, transportation and warehousing services, construction, manufacturing, and trade sectors. The problems that entrepreneurs face are complicated. Not only do they need stimulus and capital assistance, but also assistance to enter the digital system economy, opening new markets, and increasing product competitiveness. Communication and socialization are also needed as an effort to empower the MSMEs. The use of information technology and digitalization is very much needed to survive the current economy amidst the pandemic. However, the number of entrepreneurs that are able to digitize their business is still relatively small. It is impossible for the digitizing process to take place immediately therefore it is best to join electronic trade organizers or e-commerce companies such as Tokopedia and Shopee.

130218072_Ovilya Nosavan Dini_A

The Central Bureau of Statistics of the Republic of Indonesia (September 2020) conducted a survey where the results explained that there was a decrease in the income of micro and small businesses by 84% and 82% in medium and large businesses in the accommodation, food and beverage, other services, transportation and warehousing services, construction, manufacturing, and trade sectors. The problems that entrepreneurs face are complicated. Not only do they need stimulus and capital assistance, but also assistance to enter the digital system economy, opening new markets, and increasing product competitiveness. Communication and socialization are also needed as an effort to empower the MSMEs. The use of information technology and digitalization is very much needed to survive the current economy amidst the pandemic. However, the number of entrepreneurs that are able to digitize their business is still relatively small. It is impossible for the digitizing process to take place immediately therefore it is best to join electronic trade organizers or e-commerce companies such as Tokopedia and Shopee.

Medium, Small and Medium Enterprises and Digital Platforms

The Central Bureau of Statistics of the Republic of Indonesia (September 2020) conducted a survey where the results explained that there was a decrease in the income of micro and small businesses by 84% and 82% in medium and large businesses in the accommodation, food and beverage, other services, transportation and warehousing services, construction, manufacturing, and trade sectors. The problems that entrepreneurs face are complicated. Not only do they need stimulus and capital assistance, but also assistance to enter the digital system economy, opening new markets, and increasing product competitiveness. Communication and socialization are also needed as an effort to empower the MSMEs. The use of information technology and digitalization is very much needed to survive the current economy amidst the pandemic. However, the number of entrepreneurs that are able to digitize their business is still relatively small. It is impossible for the digitizing process to take place immediately therefore it is best to join electronic trade organizers or e-commerce companies such as Tokopedia and Shopee.