An Implicit Association Test on Audio-Visual Cross-Modal Correspondences
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Automatic connections between sounds and visual shapes have been documented for some time (c.f., Spence, 2011). We replicated audiovisual correspondences with simple linguistic sounds /i/ and /u/, this time produced in the lexical tones of Mandarin Chinese, using a modified version of the implicit association test (IAT). Although congruent blocks were significantly faster than incongruent ones (p < .001), no effect of tone congruence was observed. Since tone was an unattended stimulus dimension, we argue that attention modulates sensory congruence in implicit association tasks of this nature.
2004 ◽
Vol 63
(2)
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pp. 107-111
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2002 ◽
Vol 49
(3)
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pp. 171-180
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2001 ◽
Vol 48
(2)
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pp. 123-134
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2003 ◽
Vol 50
(1)
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pp. 33-48
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2011 ◽
Vol 58
(4)
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pp. 271-277
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2011 ◽
Vol 58
(5)
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pp. 376-384
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