scholarly journals Organizational identity construction of the world’s top universities: A discourse analysis of university prospectuses

2019 ◽  
pp. 95-109
Author(s):  
Meimei Yang
Keyword(s):  
Discourse Analysis ◽  
Identity Construction ◽  
Organizational Identity ◽  
Global Market ◽  
Organizational Discourse ◽  
Discursive Strategies ◽  
Organizational Identity Construction

A prospectus, as a kind of self-description of the organization, is specified as one of the attributes of an organization. A university, as a type of organization, makes its prospectus accordingly. A prospectus – as a genre of organizational discourse – has a constructive mechanism. With the synergy of the discoursehistorical approach (DHA) and the corpus discourse approach, this article will analyze – using WordSmith – the discursive strategies involved in the construction of the organizational identity of the world’s top universities. The analysis reveals that the prospectuses of the world’s top 100 universities mainly employ the referential/nomination strategy and predication strategy to construct an identity for themselves as world-renowned, diversified, reputable leading universities which will participate positively in the global market.

scholarly journals The Enemy Next Door: The Image of Russia in Georgian and Ukrainian Political Discourses Amid Conflicts Escalation

2021 ◽  
Vol 4 (1) ◽  
pp. 194-203
Author(s):  
Aram Terzyan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Identity Construction ◽  
Image Representation ◽  
Critical Discourse ◽  
Democratic Values ◽  
Discursive Strategies ◽  
Political Discourses ◽  
The Core ◽  
Standing Up

Abstract This article presents an analysis of the evolution of Russia’s image representation in Georgian and Ukrainian political discourses amid Russian-Georgian and Russian-Ukrainian conflicts escalation. Even though Georgia’s and Ukraine’s troubled relations with neighboring Russia have been extensively studied, there has been little attention to the ideational dimensions of the confrontations, manifested in elite narratives, that would redraw the discursive boundaries between “Us” and “Them.” This study represents an attempt to fill the void, by examining the core narratives of the enemy, along with the discursive strategies of its othering in Georgian and Ukrainian presidential discourses through critical discourse analysis. The findings suggest that the image of the enemy has become a part of “New Georgia’s” and “New Ukraine’s” identity construction - inherently linked to the two countries’ “choice for Europe.” Russia has been largely framed as Europe’s other, with its “inherently imperial,” “irremediably aggressive” nature and adherence to illiberal, non-democratic values. The axiological and moral evaluations have been accompanied by the claims that the most effective way of standing up to the enemy’s aggression is the “consolidation of democratic nations,” coming down to the two countries’ quests for EU and NATO membership.

scholarly journals Invoking Alphonse: The founder figure as a historical resource for organizational identity work

2018 ◽  
Vol 39 (12) ◽  
pp. 1685-1708 ◽  
Author(s):  
Joëlle Basque ◽  
Ann Langley
Keyword(s):  
Identity Construction ◽  
Organizational Identity ◽  
Identity Work ◽  
Dynamic Perspective ◽  
Identity Markers ◽  
Organizational Identity Construction

There has been growing interest in the rhetorical use of history to express organizational identity claims. Yet the evolving role of the founder figure in managerial accounts has not so far received specific attention. In this study, we examine how the founder figure is used to articulate, enact, stretch, preserve or refresh expressions of organizational identity, drawing on an 80-year magazine archive of a financial cooperative. We identify five modes of founder invocation, and show how distance from founding events leads to increasing abstraction in linkages between the founder and organizational identity claims. The paper offers a dynamic perspective on the mobilization of the founder in organizational identity construction as well as an understanding of how and why founders may remain established identity markers long after their demise.

Materiality and Identity

2016 ◽  
Author(s):  
Lee Watkiss ◽  
Mary Ann Glynn
Keyword(s):  
Identity Construction ◽  
Organizational Identity ◽  
Theoretical Framework ◽  
Future Research ◽  
Organizational Identity Construction ◽  
The Relationship

We explore the relationship between materiality and the instantiation of organizational identity, focusing on three elements of materiality—products, artifacts, and practices—and their role in shaping collective understandings of “who we are” and “what we do” as an organization. We advance a theoretical framework that posits that these three elements of materiality operate via three mechanisms that function in categorization, symbolization, and repertoires for performance, respectively, to affect organizational identity construction. Using illustrations from Apple, Inc., we put forward ideas that forge these links and propose an agenda for future research into the role of materiality in instantiating organizational identity.

Organizational Identity Construction as a Control Mechanism

2019 ◽  
Vol 2019 (1) ◽  
pp. 16784
Author(s):  
Teppo Sintonen ◽  
Pasi Sajasalo ◽  
Tommi Auvinen ◽  
Marko Jarvenpaa ◽  
Tuomo Takala
Keyword(s):  
Identity Construction ◽  
Organizational Identity ◽  
Control Mechanism ◽  
Organizational Identity Construction
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