Materiality and Identity
Keyword(s):
We explore the relationship between materiality and the instantiation of organizational identity, focusing on three elements of materiality—products, artifacts, and practices—and their role in shaping collective understandings of “who we are” and “what we do” as an organization. We advance a theoretical framework that posits that these three elements of materiality operate via three mechanisms that function in categorization, symbolization, and repertoires for performance, respectively, to affect organizational identity construction. Using illustrations from Apple, Inc., we put forward ideas that forge these links and propose an agenda for future research into the role of materiality in instantiating organizational identity.
2018 ◽
Vol 39
(12)
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pp. 1685-1708
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2016 ◽
Vol 7
(4)
◽
pp. 461-475
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2017 ◽
Vol 16
(3)
◽
pp. 155-159
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