scholarly journals Effects of the Direction of Online Reviews on Information Reliability and Product Attitude - Base on the Moderating Role of Shopping Experience and Product Type -

2015 ◽  
Vol 34 (5) ◽  
pp. 127-148 ◽  
Author(s):  
Park, Dong-Cheul
Keyword(s):  
Online Reviews ◽  
Product Type ◽  
Shopping Experience ◽  
Information Reliability ◽  
Moderating Role

scholarly journals Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

2020 ◽  
pp. 004728752091678 ◽  
Author(s):  
Raffaele Filieri ◽  
Claudio Vitari ◽  
Elisabetta Raguseo
Keyword(s):  
Product Quality ◽  
Online Reviews ◽  
Average Score ◽  
Consumer Review ◽  
Quality Signals ◽  
Review Helpfulness ◽  
Online Consumer Review ◽  
The Relationship ◽  
Moderating Role

Contrasting findings about the role of extremely negative ratings (ENRR) are found in the literature, thus suggesting that not all ENRR are perceived as helpful by consumers. In order to shed light on the most helpful ENRR, we have drawn on negativity bias and signaling theory, and we have analyzed the moderating role of product quality signals in the relationship between ENRR and review helpfulness. The study is based on the analysis of 9,479 online reviews, posted on TripAdvisor.com, pertaining to 220 French hotels. The findings highlight that ENRR is judged as being more helpful when the hotel has been awarded a certificate of excellence, and when the average rating score and the hotel classification are higher. On the basis of these results, we recommend that managers of higher category hotels, with a certificate of excellence and with higher average score ratings, pay more attention to extremely negative judgments.

Shoppers' Intention to Provide Online Reviews

2019 ◽  
Vol 17 (3) ◽  
pp. 35-53 ◽  
Author(s):  
Sai Vijay Tata ◽  
Sanjeev Prashar ◽  
Chandan Parsad
Keyword(s):  
Online Reviews ◽  
Online Review ◽  
Managerial Implications ◽  
The Relationship ◽  
Source Of Information ◽  
Moderating Role

With an increase in e-commerce activity, online reviews have become a pertinent source of information for shoppers. Existing research is limited to examining select predictors of shoppers' intention to write reviews; however, there exists a gap in deciphering the role of review involvement in intention to write reviews. The present study pertains to the influence of the usefulness of site and product, and shoppers' satisfaction, and also on the intention to write reviews online. Besides this, the article also explores the moderating role of review involvement on the relationship between shopper satisfaction and their intention to post reviews. The study reveals a few interesting and counter-intuitive findings that add to literature and practice in understanding online review posting behaviour. Theoretical and managerial implications based on the findings are also presented.

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