Consumer acceptability test on the organoleptic factors of dedawang pindang fish in Dedawang Hamlet, Bawean Island, Indonesia

This study aims to measure the level of consumer preference for organoleptic factors of pindang fish produced from the traditional scavenger business of Dedawang Hamlet, Telukjati Dawang Village, Tambak Sub-district, Bawean Island - Gresik Regency.The research was conducted from July to September 2020 involving 221 respondents from various backgrounds as panelists to assess the level of preference for pindang fish. The test material came from one of the scaling efforts carefully selected by the researcher. The organoleptic test includes 8 (eight) things, namely: taste, deviated odor (indication of deterioration), specific aroma, color, appearance, consistency, packaging aesthetics, and durability. The results showed that the durability factor (score 93.57), product aesthetics (score 90.48), smell (score 86.35), and distinctive aroma (score 81.35) were the main attractions for consumers buying pindang fish. While the appearance (score 53.07), consistency (score 63.51), color (score 65.41), and taste (score 68.17) are things that need to be improved to increase attractiveness to consumers. Keywords: organoleptic, pindang, consumer acceptability

Beauty of Energy-saving Makes You Impulsive! A Study on the Relationship between Product Aesthetics and Consumers’ Impulsive Purchase Intention

Appearance design greatly affects the influence of products on consumers, and product aesthetics plays an increasingly important role in consumers’ purchasing behavior. This article constructs a model of the influence of product aesthetics on consumers’ impulsive purchase intention, and puts forward corresponding hypotheses on this basis. Finally, the model and hypotheses are tested and revised through empirical methods. The data of this research shows that the aesthetic design level of products positively affects consumers’ impulsive purchase intentions, and positive emotions play an intermediary role between the two. At the same time, through analysis, this research confirms that consumers’ CVPA levels have an impact on products. Green stands for energy saving, and consumer behaviors that are conducive to reducing consumer spending and environmentally friendly can be favored. These can make consumers think of beautiful things, thereby enhancing impulsive consumption behavior. The relationship between aesthetics and consumers’ impulsive purchase intention has a moderating effect.

An Innovative Design Experimentation of Applying Tie and Dye Technique on Traditional Kerala Handloom Saree

Handloom industry is a traditional industry in India which nurtures and preserves the ancient weaving skills which are unique to each region. However, with the invention of the power loom, the handloom industry is declining all over India. Kerala has a rich handloom history and the traditional costumes of Kerala have a special reputation all over India for its fineness of count and texture. Traditional wears of Kerala are specially made in different districts of Kerala and one among them is by the Devanga Chettiar community at Kuthampully in Thrissur district. Tie and dye is one of the most acceptable and vibrant resist technique which is seen in the states of Gujarat and Rajasthan. The present study was focused on the significance of value addition on traditional Kerala sarees of Kuthampully by incorporating various shibori patterns as a replacement to the golden borders. The articles prepared were subjected to evaluation for its product aesthetics, feasibility and suitability of price. The two viewpoints considered for evaluation were the manufacturer’s point of view and the customer point of view.