scholarly journals How Ethno Marketing Can Determine Consumer Decision to Use Branchless Banking Services

2020 ◽  
Author(s):  
Agus Rahayu ◽  
A.S. Apriliyani ◽  
Disman Disman ◽  
L.A. Wibowo ◽  
S. Sasongko
Keyword(s):  
Consumer Decision ◽  
Banking Services

Marketing on the Map: Visual Search and Consumer Decision Making

2010 ◽  
Author(s):  
Nicholas Lurie ◽  
Sam Ransbotham ◽  
Zoey Chen ◽  
Stephen He
Keyword(s):  
Decision Making ◽  
Visual Search ◽  
Consumer Decision Making ◽  
Consumer Decision

Consumer decision and product evaluation: Interaction between the self and the context

2004 ◽  
Author(s):  
Shuifun Fiona Chan ◽  
Chi-yue Chiu ◽  
Yin-kwan Chan ◽  
Patrick Pak-tik Chow
Keyword(s):  
Product Evaluation ◽  
The Self ◽  
Consumer Decision

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media

Customer Satisfaction on e-SERVQUAL in Islamic Online Banking Services

2017 ◽  
Vol 3 (2) ◽  
pp. 29
Author(s):  
NURHAZIRAH HASHIM ◽  
MOHAMMAD ZAIM MOHD SALLEH ◽  
NOR SARA NADIA MUHAMAD YUNUS ◽  
INTAN SYAFINAZ MAT SHAFIE
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Pearson Correlation ◽  
Business Environment ◽  
Online Banking ◽  
Security And Privacy ◽  
Accurate Information ◽  
Online Services ◽  
Banking Services ◽  
Customer Information

The recent development in the ecommerce services has shown a variety of established companies participating in the web business environment including Islamic banks. Business with the mostexperience and success in using ecommerce are beginning to realize that the indicator of success or failure of the ecommerce environment was included in the online services. Nowadays, the trend ofa business is to serve the customer with best quality of services to enhance the consumer satisfaction and compete with the global competitors as online services enabled registered user to make productspurchase transaction only through website such as check and manage financial standing, transfer funds, bill payment, prepaid reload and so forth. However, in recent times, Islamic banking users faced problems with the online system such as cannot log in to the system, payment failure and  mostly security and privacy hindrance. Therefore, this study aimed to investigate the relationship between electronic service quality (e-SERVQUAL) and customer satisfaction towards IslamicOnline Banking Services users. Based on the sample size, only 76 respondents were selected to participate in this study by using a convenience sampling. Further, Pearson correlation and multipleregression were reported to analyze the mentioned relationship. The findings have shown that there is a positive relationship between e-SERVQUAL and customer satisfaction in using Islamic onlinebanking services. Based on the findings, Islamic online banking developer is recommended to improve more on their responsiveness in order to provide quick response to their customer’s requirements.  Moreover, they also should be more reliable in providing accurate information in performing the promised services. They must assure that all of their customers can quickly get responds and true feedback regarding their problems to ensure customer satisfy with service provided. Besides, the safety of the website and the protection of customer information alsoconsidered a vital action that should be concerned in order to increase the customers’ satisfaction.

Sign in / Sign up

Export Citation Format

Share Document