This case illustrates the challenges in implementing data analytics in a small and medium enterprise. A small and medium enterprise in Singapore, The Cage, runs a sports facilities rental business that has adopted basic data analytics and enjoyed the benefits data analytics offers. Since implementing enterprise resource planning in 2016 for their business processes, it now has readily available financial and customer data. Using available data from its enterprise resource planning system, The Cage now wants to incorporate more advanced data analytics into its decision-making process. While The Cage acknowledges the impact of data analytics on its business, it encounters practical challenges in the data lifecycle, namely, data discovery, data collection, analysis and modelling building, and data governance.
How is the Impact of Non-Cash Payment System on Sales of Micro, Small and Medium Enterprise?
