scholarly journals Social Media Usage and Firm Performance: An Empirical Study of Small-and Medium-Sized Enterprises

2020 ◽  
Author(s):  
Andel Hopi Candra ◽  
Perengki Susanto
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Empirical Study ◽  
Media Usage

scholarly journals Exploring the consequence of social media usage on firm performance

2021 ◽  
pp. 100013
Author(s):  
Payam Hanafizadeh ◽  
Sepideh Shafia ◽  
Erik Bohlin
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Media Usage

scholarly journals The Impact of Social CRM Capabilities and Customer Engagement on the Firm Performance: Mediating Role of Social Media Usage

2019 ◽  
Vol 7 (3) ◽  
pp. 313-324
Author(s):  
Muhammad Azhar Bhatti ◽  
Muhammad Farhan ◽  
Munawar Javed Ahmad ◽  
Muhammad Naeem Sharif
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Customer Relationship Management ◽  
Textile Industry ◽  
Relationship Management ◽  
Customer Relationship ◽  
Customer Engagement ◽  
Media Usage ◽  
Social Crm ◽  
The Impact

This research aims to analyze the impact of social customer relationship management (CRM) capabilities and customer engagement on the firm performance in the textile industry of Pakistan. Another purpose of the article is to examine the mediating role of social media usage on the nexus of social CRM capabilities, customer relationship management and firm performance. The customer relation officers of textile industry situated in the Punjab province of Pakistan are the respondents and data were gather by using questionnaires and PLS-SEM was employed for hypotheses testing. The findings revealed that social CRM capabilities and customer engagement have positive nexus with the firm performance while social media usage positively mediates the relationship among the social CRM capabilities, customer relationship management and firm performance. These findings provide the guidance to the regulations making authorities that they should enhance their emphasis on the CRM capabilities, employee engagement and social media usage that enhance the firm performance.

The effects of use of multiple social media platforms on firm performance: An empirical study

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Jasmina Tacheva ◽  
Zhuang Qian ◽  
Xinyuan Tao ◽  
Chia Ching Chou ◽  
Chieh Lee
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Empirical Study ◽  
Social Media Platforms

Social Media Usage and Firm Performance: Reflections from the Nigerian Telecommunication Sector

2018 ◽  
Vol 4 (6) ◽  
pp. 7-16
Author(s):  
Akpan Ekom Etim ◽  
Ibekwe Uzonna ◽  
Worgu Steve C. ◽  
Nwangwu Chibuike E.
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Customer Service ◽  
Computer Software ◽  
Statistical Technique ◽  
Telecommunication Sector ◽  
Media Usage ◽  
Social Media Platforms ◽  
Rivers State ◽  
The Relationship

This study examines the relationship between social media usage and firm performance in the Nigerian telecommunication sector. A sample size of 76 people was determined from a population of 95 employees comprising customer service personnel, supervisors, and managers of four telecommunication outlets operating in Rivers State, Nigeria. The Pearson Product Moment Correlation Coefficient statistical technique was used to analyze data collected with the aid of the Statistical Package for Social Sciences computer software version 22. The study revealed that social media usage has a significant positive correlation with performance measures of profitability and market share. It was recommended that management of these firms need to give adequate attention to their social media platforms and use them extensively in rendering customer service, and for advertisement and promotion of their services which will elevate their performance.

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