Social media usage and firm performance: the mediating role of social capital

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Shampy Kamboj ◽  
Vinod Kumar ◽  
Zillur Rahman
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Firm Performance ◽  
Media Usage ◽  
Mediating Role

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

2019 ◽  
Vol 8 (2) ◽  
pp. 161-171 ◽  
Author(s):  
Garima Gupta ◽  
Aastha Verma Vohra
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Impulse Buying ◽  
Media Usage ◽  
Mediating Role ◽  
Effective Strategies ◽  
Online Purchases ◽  
The Social ◽  
Utilization Patterns

With increasing proliferation of social media, there is an urgent need to examine how people engage in the social media as well as assess its role in shaping consumers' attitude and behaviour. Though the recent years have witnessed the interest of researchers in this regard, the studies have mostly been confined to analyzing the social media utilization patterns for their impact on online purchases and less emphasis has been laid on investigating its impact on the 'down side' of consumer behaviour as reflected through traits of materialism, impulse buying and conspicuous consumption. The present work makes an attempt to bridge this gap. Specifically, the study examines the influence of social media usage intensity on three behavioural traits as well as assesses the mediating role of electronic word-of-mouth in affecting this linkage. The paper also provides insights with respect to variation in the use intensity and behavioural traits across demographic components. Inputs from the present research can be used by marketers to not only leverage the power of social media and capture the changing consumer traits in favour of their brand but also to develop targeted and effective strategies to engage with their audience on this new platform.

Social Networking Sites and Civic Participation: Analyzing the Mediating Role of Online Bridging Social Capital

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Ashmeet Kaur ◽  
H.K. Dangi
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Issues ◽  
Bridging Social Capital ◽  
Mediating Role ◽  
Wide Range

Technological advancements have introduced creative communication media with social media being one of its kind. Since its introduction, the use of social media is rising in India providing people a better penetrating medium to share their views and ideas. These networking sites have given people a wide range of options to share views about social issues as well. Civic participation is a personal or group effort to resolve a social issue. With the onset of social media, offline civic participatory activities have made a transition to the online space as well. With the soaring influence of social media, this study aims to determine the extent to which Social Networking Sites (SNS) usage influences social capital and civic participatory behaviour. It aims to examine whether SNS use aids in the development of behavior that fosters civic participation. Further, the mediating role of online bridging social capital is analyzed in the relationship between SNS use intensity and civic participation of users. The results show the role of SNS in positively influencing online and offline civic participatory behaviour of the users with online bridging social capital acting as a mediating variable. However, the cross-sectional nature of this study constrained the ability to infer causal associations. The study concludes with recommendations and directions for future research. The different SNS can be compared to learn about their respective influence on civic participatory behavior and infer this phenomenon in an enhanced manner.

scholarly journals Health-Related Behaviors and Social Media Usage in Young Adults: Mediating Role of Coping Strategies during COVID-19 Smart Lockdown

2021 ◽  
Vol 2 (2) ◽  
pp. 59-73
Author(s):  
Faiza Khaliq ◽  
Dr Shahnila Tariq ◽  
Dr Saima Batool
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Coping Strategies ◽  
Sampling Technique ◽  
Media Usage ◽  
Mediating Role ◽  
Health Related Behaviors ◽  
Health Related ◽  
Age Range

The study investigated the association between health-related behaviors, coping strategies and social media usage in young adults during COVID-19 smart lockdown as well as the mediating role of coping strategies between the relationships. It was hypothesized that coping strategies mediates the relationship between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Through purposive sampling technique, data from (N=300) young adults with age range 18-35 years (M=23.67, SD= 3.78) was collected from three private universities of Lahore. For data collection, lifestyle behavior change questionnaire by Chopra et al. (2021), coping scale by Hamby et al. (2013) and social networking usage questionnaire by Savita and Liyaqat (2018) were used. For the analysis, Pearson Product Moment Correlation, Mediation analysis, independent sample t-test and Analysis of variance were used. Coping strategies significantly mediated between health-related behaviors and social media usage in young adults during COVID-19 smart lockdown. Findings have practical implications for the expansion of different strategies for other population like adolescents, old age people, teachers, parents, anddoctors, expecting to cope better with others during stressful or traumatic events.

Open Innovation and Firm Performance: The Mediating Role of Social Capital

2013 ◽  
Vol 22 (2) ◽  
pp. 177-194 ◽  
Author(s):  
Matthias Rass ◽  
Martin Dumbach ◽  
Frank Danzinger ◽  
Angelika C. Bullinger ◽  
Kathrin M. Moeslein
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Open Innovation ◽  
Mediating Role

scholarly journals Internal social capital and international firm performance in emerging market family firms: The mediating role of participative governance

2018 ◽  
Vol 36 (8) ◽  
pp. 887-910 ◽  
Author(s):  
Misagh Tasavori ◽  
Reza Zaefarian ◽  
Teck-Yong Eng
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Family Relationships ◽  
Family Firms ◽  
Emerging Market ◽  
Strategic Decision ◽  
Mediating Role ◽  
International Firm ◽  
The Relationship

Family firms benefit from internal social capital, which refers to resources related to structural, relational and cognitive aspects of family relationships. However, it is not clear if and how possession of internal social capital can enhance the international performance of emerging economy family firms. Based on the data collected from 192 small- and medium-sized family firms from Turkey, we show that family firms can improve their international firm performance by utilising the internal social capital of family relationships. Our findings also demonstrate that the relationship between internal social capital and international firm performance is mediated by participative governance capability. In participative governance, family members as well as board members have the capability to contribute to strategic decision-making and implementation. We also show that all structural, relational and cognitive aspects of internal social capital should be developed in order to improve international firm performance.

The Intellectual Capital, Firm Performance and the Moderating Role of Manager Skills

2020 ◽  
Vol 11 (2) ◽  
pp. 1
Author(s):  
Hoang Thanh Nhon
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Conceptual Framework ◽  
Intellectual Capital ◽  
Organizational Capital ◽  
Mediating Role ◽  
Human And Social Capital ◽  
The Relationship ◽  
Moderating Role

The purpose of this article was to explore the moderating role of the manager skills on the relationship between the intangible capitals and firm performance. Specific aims included (a) to synthesize the prior literatures and definitions related to human, organizational and social capital, firm performance and manager skills, (b) to refine conceptual definitions of the human and social capital with associated conceptual antecedent, organizational capital, and consequences, firm performances, (c) to propose a synthesized conceptual framework guiding the mediated moderation of the manager skills on the relationship between intangible capitals and firm performance. The analysis include data collected from a survey with the total of 370 information communication technology (ICT) firm’s managers. The mediating and moderating techniques are used to analyze the indirect effects of organizational capital on firm performance via human and social capital and the moderating role of manager skills on the relationship between intangible capitals and firm performance. The results show that all intangible capital dimensions have direct impacts on firm performance. In addition, there is the existences of the mediating role of the human and social capital on the relationship between firm performance and organizational capital and moderating role of the manager skills on the relationship between intellectual capital dimensions and firm performance. This is the first paper to examine comprehensively the conceptual framework of the moderating role of manager skills on relationships between intangible capitals and firm performance in ICT sector in a developing country like Vietnam.

Entrepreneurial orientation, social capital, and firm performance: The mediating role of innovation performance

2021 ◽  
pp. 146575032110552
Author(s):  
Huseyin Ince ◽  
Salih Zeki Imamoglu ◽  
Mehmet Ali Karakose
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Innovation Performance ◽  
Mediating Effect ◽  
Mediating Role ◽  
Equation Modelling ◽  
The Relationship

The relationship between entrepreneurial orientation, social capital, innovation performance, and firm performance has attracted the attention of many researchers. However, there is a lack of research on the mediating role of innovation performance on the relationship between entrepreneurial orientation, social capital, and firm performance. The purpose of this study is to investigate the mediating effect of innovation performance on the relationships between entrepreneurial orientation and firm performance and between social capital and firm performance. The study involves a questionnaire-based survey of managers from a variety of firms operating in Turkey. A total of 665 surveys from 298 firms were received and subjected to structural equation modelling analyses. We find that: (1) entrepreneurial orientation and social capital affect innovation performance, (2) innovation performance affects firm performance, and (3) innovation performance mediates the relationship between social capital and firm performance, and between entrepreneurial orientation and firm performance.

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