scholarly journals Analysing Youtube Mid-Rolls Advertising Factors on Watchers’ Purchase Intention of Online Travel Agent During Covid-19 Pandemy

2022 ◽  
Author(s):  
Dani B. Saputro ◽  
Janti Gunawan ◽  
Bahalwan Apriyansyah ◽  
Prahardika Prihananto
Keyword(s):  
Purchase Intention ◽  
Travel Agent ◽  
Online Travel

scholarly journals Analysis on Purchase Intention of Indonesian Backpacker in Accommodation Booking through Online Travel Agent

2019 ◽  
Vol 161 ◽  
pp. 885-893 ◽  
Author(s):  
Andre Parvian Aristio ◽  
S. Supardi ◽  
Rully Agus Hendrawan ◽  
Alifiansyah Arrizqy Hidayat
Keyword(s):  
Purchase Intention ◽  
Travel Agent ◽  
Online Travel

scholarly journals Pengaruh Kualitas Layanan Terhadap Kepuasan, Kepercayaan Dan Loyalitas Pelanggan Travel Agent Di Kabupaten Badung

2020 ◽  
Vol 2 (2) ◽  
pp. 133-151
Author(s):  
Ni Luh Indiani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Travel Agent ◽  
Travel Agents ◽  
Insignificant Effect ◽  
Customer Trust ◽  
Online Travel ◽  
Online Travel Agents

The development of increasingly advanced technology has an important influence in the tourism service industry, namely the utilization of internet technology in the process of booking tour and travels through online travel agents. Conventional travel agents are increasingly being abandoned as travelers turn to online travel agents. Under these conditions conventional travel agents need to make a number of efforts to keep customers in order to survive. This study aims to analyze the effect of service quality on satisfaction, trust and loyalty of travel agent customers in Badung regency.Research respondents are domestic and foreign customers who use travel agent services in Badung regency, as many as 70 respondents. Data collection was done through survey using questionnaire. Testing research hypothesis using Partial Least Square (PLS).The result of the research shows that 1) the quality of service has positive and significant effect to customer satisfaction, trust and loyalty, 2) customer satisfaction has positive and insignificant effect to customer loyalty, 3) customer trust has negative and insignificant effect to customer loyalty, 4) satisfaction and customer trust does not mediate the influence of service quality on customer loyalty.Travel agent in Badung regency should improve and pay attention to the indicators supporting the satisfaction, trust and customer loyalty so that customers are not easy to switch to competitors.

scholarly journals Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hotel Mutiara Malioboro Yogyakarta

Media Wisata ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Lutfi Hendriyati
Keyword(s):  
Management Support ◽  
Travel Agent ◽  
Travel Agents ◽  
Competitive Prices ◽  
Technological Developments ◽  
The Mind ◽  
Online Travel ◽  
Occupancy Rates ◽  
Online Travel Agents

Technological developments and can change the mind and desires of guests in booking hotel rooms. Online travel agents are one of the most advanced products that are currently booming, and also for changes room reservation to be direct or go shows switching to using online travel agents. The purpose of this study was to know information why the guest booking room directly going to online travel agents, in order to improve the e-commerce effort of services to maintain guests while still choosing Mutiara Malioboro Hotel Yogyakarta as a place to stay. Research is an online travel agent that can increase hotel occupancy rates because they are accessible, efficient and effective at competitive prices, as well as hotel costs with sales costs, fees and employee usage fees. Management support in OTA is also needed in an effort to increase the number of orders through OTA.

scholarly journals STRATEGI BERSAING DENGAN ONLINE TRAVEL AGENT (OTA) MENGGUNAKAN PENDEKATAN SWOT ANALYSIS PADA PT MITRA GLOBAL HOLIDAY BALI, UNIT USAHA MG BEDBANK

2017 ◽  
Vol 13 (3) ◽  
pp. 166-175
Author(s):  
Putu Karida Harsanti ◽  
◽  
Nyoman Indah Kusuma Dewi ◽  
Ni Wayan Sukartini ◽  
◽  
...  
Keyword(s):  
Swot Analysis ◽  
Travel Agent ◽  
Online Travel

Online Travel Agent for Tourism System Using Big Data and Cloud

2020 ◽  
Vol 11 (2) ◽  
pp. 396
Author(s):  
Ahmad Nurul FAJAR ◽  
Aldian NURCAHYO ◽  
Nunung Nurul QOMARIYAH
Keyword(s):  
Big Data ◽  
Internet Technology ◽  
Online Video ◽  
Travel Agent ◽  
The Past ◽  
Travel Experience ◽  
Data Points ◽  
Data Lifecycle ◽  
Critical Components ◽  
Online Travel

Nowadays, more and more people can enjoy fast internet access that can be used for various activities such as browsing, shopping online, video calls, playing games and so on. Businesses are also utilizing this very rapid increase in internet technology. They sell products and services through the internet with various attractive offers and competing with each other to increase their sales. One strategy that can be done to get more sales is through the method of personalizing services for customers. The personalization aspect in e-tourism has been predicted to increase. Customers who are making valuable data at every stage of their journey are making a challenge for travel companies to collect and link these data points to improve their customer experience. Learning the customer behaviour can be very significant for Online Travel Agent. Because collecting millions of search results through their services and provide a smart travel experience, Online Travel Agent in Indonesia must use Big Data and Cloud technology alignment to win the competition in the market. The entire data lifecycle must be simple because of the needs of users to keep batch ingesting a lot of data likes once in an hour. Streaming analytics has grown over the past few years, it has become one of the most critical components of most of the businesses. We proposed Online Travel Agent (OTA) for Tourism System Using Big Data and Cloud.

scholarly journals Media Video Sebagai Penunjang Promosi Pada Days Hotel & Suites Tangerang

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Lusyani Sunarya ◽  
PO Abas Sunarya ◽  
Alfie Aulia Fajar ◽  
Mohamad Faisal Abdillah
Keyword(s):  
Travel Agent ◽  
Adobe Photoshop ◽  
Slide Show ◽  
Online Travel ◽  
Adobe Premiere

Pada era modernisasi, media promosi dalam berbentuk video sebagai wadah untuk mendapatkan informasi dengan mudah dan cepat. Media video saat ini dapat memenuhi kebutuhan masyarakat luas dalam menyajikan informasi dan promosi yang lebih menarik dan interaktif. Days Hotel & Suites Tangerang, merupakan Hotel berbintang 4 (empat), yang berlokasi di Jalan Pembangunan 3 No.17 Karang Anyar, Kec. Neglasari, Kota Tangerang, Banten. Permasalahannya yaitu, media promosi sebelumnya hanya menggunakan media cetak seperti brosur, majalah, flyer, online travel agent, tampilan slide show melalui LCD secara sederhana, kurang lengkap dan update informasinya. Metodologi yang digunakan dalam penelitian ini diantaranya : pengumpulan data, analisis SWOT, Perancangan media menggunakan software Adobe Premiere Pro CC 2017, Adobe Photoshop CC 2017, Adobe Ilustrator CC 2015 dan Konsep Produksi Media (KPM) yang terdiri dari Pra Produksi, Produksi dan Pasca Produksi. Penelitian ini bertujuan untuk membantu Days Hotel & Suites Tangerang dalam menyampaikan informasi mengenai profil, fasilitas, pelayanan dan keunggulan yang dimiliki , secara efektif menarik dan informatif kepada masyarakat agar melalui video promosi ini, dapat meningkatkan jumlah pengunjung untuk menginap atau menyelenggarakan event dihotel tersebut dan dikenal masyarakat luas. Kata Kunci : Media, Video, Promosi,

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