We introduce specifically various forms of reading activities carried out by university libraries using many characteristics of new media, and discuss the promotion effect of new media on deep reading through two feasibility cases of reading activities. We expound the educational significance of promoting deep reading in university library under the new media environment. At the same time, it puts forward the urgent problems and methods to make full use of new media in the deep reading activities of university libraries. It is pointed out that only by improving college students’ information literacy, innovating ideas and realizing the close combination of new media and reading promotion can university libraries advance with The Times and lead readers to realize in-depth reading. The application and promotion of this method have educational significance, and can promote the social progress.
Research on the mobile library marketing service of university library under the new media environment