scholarly journals Educational Significance and Enlightenment of In-depth Reading Activities in University Library Under New Media Environment

2021 ◽  
pp. 100-105
Author(s):  
Qiong -Zhu Zhang
Keyword(s):  
New Media ◽  
Information Literacy ◽  
Social Progress ◽  
University Libraries ◽  
Media Environment ◽  
Promotion Effect ◽  
University Library ◽  
The Social ◽  
The Times ◽  
Reading Activities

We introduce specifically various forms of reading activities carried out by university libraries using many characteristics of new media, and discuss the promotion effect of new media on deep reading through two feasibility cases of reading activities. We expound the educational significance of promoting deep reading in university library under the new media environment. At the same time, it puts forward the urgent problems and methods to make full use of new media in the deep reading activities of university libraries. It is pointed out that only by improving college students’ information literacy, innovating ideas and realizing the close combination of new media and reading promotion can university libraries advance with The Times and lead readers to realize in-depth reading. The application and promotion of this method have educational significance, and can promote the social progress.

scholarly journals The “Crisis” and “Opportunity” of the Hosts in the New Media Environment

2020 ◽  
Vol 2 (4) ◽  
pp. p77
Author(s):  
Wenjing Hu ◽  
Fansheng Cao
Keyword(s):  
New Media ◽  
Daily Life ◽  
Rapid Development ◽  
Media Industry ◽  
High Quality ◽  
Media Environment ◽  
Emerging Media ◽  
Continuous Progress ◽  
The Media ◽  
The Times

Along with the continuous progress of science and technology, in recent years, the improvement and optimization of the structure of the media and the rapid development of the network are promoting continuous changes in the media environment. New media has penetrated into people’s daily life and become an integral part of the whole social environment. As an indispensable component of the media industry, the host industry is facing challenges from many aspects in the new media environment, which requires the announcers and hosts to give full play to their subjective initiative, finding the “opportunity” in the “crisis”, keeping up with the pace of the times, embracing the emerging media, and grasping the needs of the audience, to produce high-quality content, so as to transform “crisis” into “opportunity”.

Algorithm as Demiurge

2017 ◽  
pp. 146-166 ◽  
Author(s):  
Jan Kreft
Keyword(s):  
New Media ◽  
Digital Media ◽  
Driving Force ◽  
Social Research ◽  
Common Factor ◽  
Media Environment ◽  
The Social ◽  
The World ◽  
The Common

Plato's Demiurge is the quintessence of perfection and power. “Whatever comes from me is indestructible unless I, myself, wish it to be destroyed” - says the creator of the gods, speaking to them in Timaeus. The gods and Demiurge are believed to collaborate on the creation of people in accordance with the standard of excellent ideas; soon the world, as we know, will be created. Plato's Demiurge is also the good, and the platonic gods are righteous. Without Demiurge the world is a chaos, an environment of irrational chances. Nowadays, the myth of Demiurge can be related to the perfection of creativity. Demiurge becomes equal to the anticipated, all-powerful driving force. Omnipotent, yet tamed and friendly. Demiurge is also the leader in the tradition of social research, the “divine” constructor of the economy, the originator of development. In the new media environment, Demiurge is a convenient metaphor for the presentation of the algorithm: mysterious, error-free, resistant to influence, free from human weaknesses. A transcendent being. The aim of this publication is to present new concept, the core myth of new media organizations - the myth of Demiurge associated with the operation of algorithms and critical analysis of myths created around it, which accompany the social, political and business role of algorithms. Considering the aspect connected with the interpretation of digital media operation and their social and business role, algorithms have not been so far analysed in the context of the presence of myths in organisational functioning. The author believes, however, that the common factor in the perception of algorithms in new media is their mythical aureole and mythical thinking associated with them.

scholarly journals Weinergate, Twitter, and marginalized voices : political sex scandals in a new media environment

2017 ◽  
Author(s):  
◽  
Sarah Turner McGowen
Keyword(s):  
New Media ◽  
Methodological Approach ◽  
Gender And Sexuality ◽  
Future Research ◽  
Media Environment ◽  
Cultural Discourses ◽  
The Social ◽  
Sex Scandals ◽  
And Gender

Discourse strongly influences the ways in which ideologies are formed, maintained, and contested, thus the dialogue surrounding political sex scandals may shape the ways in which individuals negotiate their own beliefs and behaviors. Research into political sex scandals is further complicated by the changing nature of interactions within a new media environment, involving numerous voices and perspectives. This research project attempts to look closely at this phenomenon, discovering the cultural discourses surrounding political sex scandals and critiquing the assumptions made therein. The first chapter will explain the importance and significance of the study of political sex scandals. The second chapter will then review the extant literature surrounding the study of political sex scandals, as well as covering gender and sexuality and new media theories. The third chapter describes the multi-methodological approach for the study, detailing a case study for this project. The fourth chapter reviews the rhetorical strategies employed in the political sex scandal, Weinergate. The fifth chapter describes the content analysis of messages about Weinergate sent through the social media website Twitter. The sixth chapter critiques the ideological messages surrounding the Weinergate scandal, specifically as they relate to sex, sexualities, and gender roles. The seventh and final chapter discusses limitations of this project and suggestions for future research.

Fashion and Social Media

2016 ◽  
pp. 649-669
Author(s):  
Hanna Kontu ◽  
Alessandra Vecchi
Keyword(s):  
Social Media ◽  
New Media ◽  
Fashion Industry ◽  
Media Environment ◽  
Italian Market ◽  
Exploratory Approach ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media

Although it is clear that social media is powerful, many luxury fashion brands have been reluctant or unable to develop strategies and allocate resources to effectively engage with the new media. Adopting an exploratory approach, this chapter studies the use of social media in the luxury fashion industry through three case studies from the Italian market. The aim is to understand the role of social media as a strategic marketing tool and its broader implications to the overall marketing strategy. The findings arising from this research can help practitioners and managers to make sense of the social media environment and better understand how to design social media activities to engage with the luxury fashion consumer.

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