This article presents the view of government, business and higher education of the Ulyanovsk region in determining the problems of interaction between
the labor market and the market of educational services of high school. The author of the article presents data obtained by means of a fi eld marketing
research in the Ulyanovsk region. In-depth interviews of the expert group was the basic method of research. An expert assessment of the present relations
between universities and employers as in the country as a whole as in the region was obtained. Besides it, experts vision of prospects of these relations for
the next 3-5 years was determined as well as factors and eff ective ways of improving the interaction between universities and business.
Positioning University in the Market of Educational Services: Regional Aspect
